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Caffeinated Innovators: Crisis or opportunity? Recognizing and Leveraging Opportunities in Challenging Times (With Nadine Woods)

October 16, 2020
9:15 AM EDT - 10:30 AM EDT
Hosted on Zoom

This session of Virtually Caffeinated Innovators will be led by SVZ member and Founder of Mayana Genevière, external link, Nadine Woods. At the start of the COVID-19 pandemic, many businesses, including Mayana Genevière, were under immense pressure to stay afloat while contributing to their social mission. For many, the need to innovate and pivot was not an option. As one of our startups that pivoted as a result of COVID-19, Mayana Genevière rose to the challenge and quickly began using their resources and tools at their ethical intimate apparel company to create masks. 

Not only did Mayana Genevière contribute to alleviating the shortage of PPE (personal protective equipment), they also remained loyal to their social mission by contributing proceeds from the masks to making gowns for midwives who provide an essential service for many women. Join us at this session of Virtually Caffeinated Innovators as we have an open conversation about how to effectively take advantage of an opportunity, and hear from Nadine Woods on how she led her company to leverage the opportunities brought on by COVID-19 for her business.