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Mahdi Roghanizad

Roghanizad, Mahdi


Assistant Professor


B.S., M.B.A., M.A.Sc., Ph.D.


TRS 1-103


416-979-5000 ext: 6734

Email Address:


Dr. Mahdi Roghanizad

Dr. Mahdi Roghanizad is Assistant Professor of Human Resource Management and Organizational Behaviour. His main research interest lies in the intersection of social psychology and computer-mediated communication. He is particularly interested in the effect of mediated communication on communicants’ social behaviour and predictions. He is also interested in decision making processes used by online buyers to trust a previously unknown website. His work has been published in Computers in Human Behavior, Journal of Experimental Social Psychology, and Personality and Social Psychology Bulletin, and featured in the Harvard Business Review.

Google Scholar Profile


HR Management & Org Behaviour

Research Interests

Contrasting Face-to-Face and Computer-Mediated Communication with regard to Influence, Social Prediction and Perspective-Taking, Online and Interpersonal Trust, Evolutionary Psychology, Quantitative Research

Select Research and Professional Contributions

Referred Journal Articles

Roghanizad, M. M., & Bohns, V. K. (2017). Ask in Person: You're Less Persuasive than You Think over Email. Journal of Experimental Social Psychology, 69, 223-226.

Featured in Harvard Business Review article ‘A Face-to-Face Request is 34 Times More Successful than an Email’

Roghanizad, M. M. & Neufeld, D. (2015). Intuition, Risk, and the Formation of Online Trust. Computers in Human Behavior, 50, 489–498.

Featured in Harvard Business Review article ‘Research: How Customers Decide Whether to Buy from Your Website’

Bohns, V. K., Roghanizad, M. M., & Xu, A. Z. (2014). Underestimating Our Influence over Others’ Unethical Behavior and Decisions. Personality and Social Psychology Bulletin, 40(3), 348-362.

Featured in New York Times article ‘Would you lie for me? Why we underestimate our powers of persuasion’

Refereed Conference Presentations

White, R., Neufeld, D.J. & Roghanizad, M. (2017). Media Naturalness and the Ability to Predict Generosity in a Give-Some – Get-Some Interaction. 50th Hawaiian International Conference on System Sciences, Kona, HI.
Roghanizad, M. M. & Neufeld, D. (2015). Intuition, Risk, and the Formation of Online Trust: The Asymmetric Effect of Risk on System1 vs. System2. Poster Presentation at the Southern Ontario Behavioural Decision Research Conference, Rotman School of Management, Toronto, ON.
Bohns, V., Roghanizad, M. M. & Xu, A. (2014). I Can't Believe You Agreed to That! Underestimating Our Influence over Others’ Unethical Behavior. Paper Presented in C. Rader and V. Bohns (Co-Chairs), Under and Over-Estimating Our Influence over Others at Work, Symposium at the Annual Meeting of the Academy of Management, Philadelphia, PA.
Roghanizad, M. M. & Bohns, V. K. (2013). Estimating the Effectiveness of Computer-Mediated Help-Seeking. Society for Judgment and Decision Making Conference.

Working Papers

White, R.E., Neufeld, D. & Roghanizad, M. M. Predicting Cooperation: The Medium is the Message
Roghanizad, M. M. Facial Expressions and Prediction of Future Cooperativeness.
Roghanizad, M. M. Are Friends as Influential as They Think in Mediated Communication?
Roghanizad, M. M. Why do Help-Seekers Choose to Ask over Email? Embarrassment and its Effect on Medium Selection.
Roghanizad, M. M. Navigation Path and Online Trust Formation.

Media Interviews

Roghanizad, M.M. Interview with Wei Chen. Ontario Morning. CBC Radio – Live phone interview (June 06, 2017).
minute 44:45

Roghanizad, M.M. Interview with Sebastian Leck. National Post (May 31, 2017).

Roghanizad, M. M. Interview with Paul Mayne. Western News (May 10, 2017).

Available at:

Roghanzid, M. M. Phone Interview with Bob Steele. Afternoon Drive. CBC (Apr. 28, 2017).
MHR 405 Organizational Behaviour
Honours & Awards
Ontario Graduate Scholarship (OGS), University of Waterloo, 2013-2014.
President Graduate Scholarship, University of Waterloo, 2013-2014.
Graduate research studentship, University of Waterloo, 2012-2016.

Other Faculty Members