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The rise of Third World Multinationals and their market expansion strategies, international channel management, trade,and export promotion.
Carlyle Farrell is an Associate Professor and Chair of the Global Management Studies Department in the Ted Rogers School of Business Management. He also serves as the Academic Coordinator for the International Business and Management programs in the G. Raymond Chang School of Continuing Education. Dr. Farrell teaches international marketing at the undergraduate and MBA levels and is a frequent media commentator on international business issues. He has over 15 years of private sector experience as a consultant and senior executive. As an international marketing consultant Dr. Farrell has worked on assignments in over twenty countries across Europe, Africa, South America and the Caribbean. His clients have included Rabobank International, the United Nations Food and Agriculture Organization, Industry Canada, the Ontario Ministry of Agriculture and Food, the Dominica Export Import Agency, the World Bank, Inter American Development Bank, African Development Bank; efoodmanager AG and numerous other small and medium sized companies. He has also served as President of the Canadian subsidiary of a US-based e-commerce firm where he had full P&L responsibility and was instrumental in building the company’s brand in the Canadian market. Dr. Farrell has also served as Manager of a food manufacturing company in the Caribbean where he was responsible for executing the strategic vision for this start-up enterprise and crafting its domestic and regional marketing strategies.
Professor Farrell’s current research interests focus on the rise of Third World Multinationals and their market expansion strategies. He is also actively working in areas such as international channel management as well as trade and export promotion. He is the recipient of the Ryerson University Best New Scholar award for 2006. Dr. Farrell holds a B.Sc degree from the University of the West Indies, an M.Sc degree from the University of Guelph and a Ph.D from the University of Manitoba.
Global Management Studies, Chair