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Dr. Anthony Francescucci
Associate Professor | Associate Dean, Faculty and Academic (ADFA)
DepartmentMarketing Management
EducationBBM, MBA, DBA
OfficeTRS 1-032
Phone416-979-5000, ext. 6727
Overview
Dr. Francescucci is a professor of marketing, currently teaching introductory marketing course to both business and non-business students. He has earned a Bachelor of Business Management (BBM) from the Ted Rogers School of Business Management at Ryerson University, an MBA from the Ivey Business School at Western University and a DBA (Doctor of Business Administration) from the Manchester Business School at the University of Manchester. All his degrees had specializations in Marketing. The focus of his dissertation was in the area of business-to-business (B2B) marketing specifically focused on the role of inter-firm market orientation between distribution channel actors on the relationship between company specific market orientation and firm performance.
He also brings a wealth of industry experience in marketing, in high tech and service industries in both consumer and B2B settings, into the classroom and to his research activities. His experience includes work with Rogers Wireless, Bell Canada, Ontario Lottery and Gaming Corporation and Ingram Micro (the worlds largest IT products distribution company).
His research interests include B2B and Relationship Marketing, Social Media Technologies, Marketing Education and Blending learning, and Innovation Adoption.
Business-to-Business marketing, business or network relationships, blended learning, social media, and innovation adoption.
| Peer-Reviewed Journal Publications |
|---|
| Francescucci, A., Rohani, L. (2019). Exclusively Synchronous Online (VIRI) learning: The Impact on Student Performance and Engagement Outcomes. Journal of Marketing Education. 41(1), 60-69. (ABDC ’18 Rank B) |
| Francescucci, A., Henneberg, S., Naude, P. (2018). Scale development for the Inter-firm Market Orientation Concept. Journal of Business and Industrial Marketing, 33(3), 253-264. (ABDC ’17 Rank A) |
| McNeish, J., Francescucci, A., Hazra, U. (2016). Investigating Consumers’ Reluctance to Give Up Local Hard Drivers after Adopting the Cloud. Journal of Information, Communication and Ethics in Society, 14(2), 152-166. (ABDC ’17 Rank B) |
| Ashnai, B., Henneberg S., Naude, P. & Francescucci, A. (2016). Inter-Personal and Inter-Organizational Trust in Business Relationships: An Attitude-Behavior-Outcome Model. Industrial Marketing Management, 52 (2016), 128-139. (ABDC ’17 Rank A*) |
| McNeish, J., Foster, M., Francescucci, A. & West, B. (2014). Exploring e-Book Adopters’ Resistance to Giving Up Paper. The International Journal of the Book, 11 (4), 23-35. |
| Francescucci, A., Foster, M. (2014). Virtual Interactive Real-Time Instructor-Led (VIRI) Learning: the Case of Synchronous Blended Learning in Introductory Undergraduate Courses. Journal of Higher Education Theory and Practice, 14 (2), 36- 45. |
| Francescucci, A., Foster, M. (2013). The VIRI (Virtual, Interactive, Real-Time, Instructor-Led) Classroom: The Impact of Blended Synchronous Online Courses on Student Performance, Engagement, and Satisfaction. Canadian Journal of Higher Education, 43 (2), 78-91. |
| McNeish, J., Foster, M., Francescucci, A. & West, B. (2012). The Surprising Foil to Online Education: Why Students Won’t Give Up Paper Textbooks. Journal for the Advancement of Marketing Education, 20(3), 58-69. |
| Foster, M.K., Francescucci, A. & West, B.C. (2012). Different Strokes for Different Folks: Why Different User Groups Participate in Online Social Media. International Journal of Internet Marketing and Advertising, 7(2), 103-119. |
| Foster, M., West, B., & Francescucci, A. (2011). Exploring Social Media User Segmentation and Online Brand Profiles. Journal of Brand Management, 19(1), 4-17. |
| Foster, M.K., Francescucci, A., & West, B.C. (2010). Why Users Participate in Online Social Networks. International Journal of e-Business Management, 4(1), 3-19. |
| Peer-Reviewed Conference Papers |
| Francescucci, A., Kellershohn, J., Saleem, F. (2019). Enabling class preparedness: Online Adaptive Reading Technology and its impact on academic performance and student engagement. Education and Marketing – American Marketing Association, Journal of Marketing Research Pre-Conference, Austin, TX, February 21-22, 2019. AACSB - Francescucci, Anthony 5 of 8 |
| Francescucci, A., Henneberg, S., Naude, P. (2014). Does inter-firm market orientation mediate the market orientation - performance relationship? American Marketing Association, Summer Educators Conference, San Francisco, CA, August 1-3 2014. |
| McNeish, J., Francescucci, A., Hazra, U. (2014). A Cloudy Future: Simultaneous Users’ Perceptions of the Cloud and Local Storage. Academy of Marketing Conference, Dorset, UK, July 7-10,2014. |
| Francescucci, A. (2013). Teaching in a Blended Synchronous Interactive Online Course: What Should You Know? American Marketing Association, Summer Educators’ Conference, Boston, MA., August 9-11, 2013. |
| Francescucci, A., Henneberg, S., Naude, P. (2013). Inter-firm Market Orientation – An Operationalization of the Missing Link to Understanding Business Performance. International Marketing and Purchasing (IMP) Group, The 29th Annual IMP Conference: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities, Atlanta, GA, August 30 – Sept 2, 2013. |
| Francescucci, A., Henneberg, S., & Naude, P. (2010). The Role of Inter-firm Market Orientation in the Market Orientation Performance Relationship. International Marketing and Purchasing (IMP) Group, The 26th Annual IMP Conference: Business Networks – Globally, Regionally, Locally, Budapest, Hungary, Sept 1- 4, 2010. |
| Foster, M.K., Francescucci, A., West, B., & Pardo, F. (2009). A Typology of Social Media Users: New Ammunition for Marketers. American Marketing Association, Summer Educators Conference, Chicago, IL, August 7-10 2009. |
| Foster, M.K., Pardo, F., Francescucci, A., West, B.C. (2009). Social Media User: one size does not fit all. Academy of Management Annual Meeting, Chicago, IL, August 7-11 2009. |
| Peer-Reviewed Conference Presentations |
| McNeish, J., Foster, M.K., Francescucci, A., West, B.C. (2012). Student’s Resistance to Giving Up Paper Textbooks. Canadian Society for the Study of Higher Education Conference: Crossroads in Higher Education: Which Way Forward, Waterloo, ON, May 28-30, 2012. |
| Francescucci, A., Foster, M.K. (2012). An Equivalent Technological Model to Manage the Increased Enrolment Growth in the GTA. Ryerson University Faculty Conference, Toronto, ON, May 22, 2012. |
| McNeish, J., Foster, M.K., Francescucci, A., West, B.C. (2012). Teaching a Young Dog New Tricks: Student’s Resistance to Giving Up Paper Textbooks. Ryerson University Faculty Conference, Toronto, ON, May 22, 2012. |
| Francescucci, A., Henneberg, S., Naude, P. (2010). Inter-firm Market Orientation: A Dyadic Perspective of Market Orientation. Institute for the Study of Business Markets (ISBM), ISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, MA, August 11-12, 2010. |
| Year | Grant | Amount |
|---|---|---|
| 2014 | SSHRC IDG Grant ($69,720) Co-investigators: Joanne McNeish & Anthony Francescucci | Recommended but not funded |
| 2013 | SSHRC IDG Grant ($54,920) Co-investigators: Joanne McNeish & Anthony Francescucci | Recommended but not funded |
| 2013 | Ryerson University SSHRC SIG Grant Co-investigators: Joanne McNeish & Anthony Francescucci | $6,970.50 |
| 2011 | Ryerson University Provost Office Grant for Hybrid Course Research Co-investigators: Anthony Francescucci & Mary Foster | $10,000.00 |
| 2010 | Ryerson University Learning & Teaching Enhancement Fund Co-investigators: Joanne McNeish, Mary Foster & Anthony Francescucci | $7500.00 |
| Year | Position / Institution |
|---|---|
| 2015 - Present | Associate Professor, Ted Rogers School of Management, Ryerson University |
| 2007 - 2015 | Assistant Professor, Ted Rogers School of Management, Ryerson University |
| 2001 - 2007 | Senior Director, Marketing, Ingram Micro |
| 1997 - 2001 | Director of Marketing, Rogers Wireless Director New Product Development, Rogers Wireless Senior Product Manager, Rogers Wireless |
| 1994 - 1997 | Associate Director, Product Management, Bell Canada Manager, Market Segmentation & Customer Satisfaction, Bell Canada |
| 1993 - 1994 | Independent Consultant, Anton Consulting |
| 1993 | Marketing Analyst, EDS Canada |
| 1991 - 1992 | President, Ryerson Student’s Union |
| 1989 - 1990 | Assistant to Associate Product Manager, New Products, Ontario Lottery & Gaming Corp |
| Professional Affiliations |
|---|
| Regional Director for America, North Region, International Institute of Marketing Professionals (IIMP) |
| Member, American Marketing Association (AMA) |
| Member, Institute for the Study of Business Markets (ISBM) |
| Member, International Marketing and Purchasing Group (IMP) |
| Member, Academy of Marketing Science |