Dr. Irfan Butt
Overview
Dr. Irfan Butt is an Associate Professor at Ted Rogers School of Management at Ryerson University. His research interests include consumer behavior, digital marketing, and emerging markets. He has authored several papers using systematic literature review and bibliometric analysis. He has published in top tier journals such as Journal of Travel & Tourism Marketing, International Journal of Contemporary & Hospitality Management, Journal of Consumer Marketing, International Journal of Operations & Production Management, Energy Economics, and Journal of Economic Survey.
He uses experiential learning and business simulations as primary teaching pedagogy. He has also received best teacher awards. He serves as external examiner for PhD and Master Thesis in addition to supervising Master students. He regularly reviews papers for journals and serves on the editorial boards of Journal of Business Ecosystems and International Journal of Business and Data Analytics. As an invited guest speaker, he has given talks at universities and conferences in Canada, USA, Pakistan, and Oman.
He received his PhD from Sprott School of Business, Carleton University, Canada, MBA from the Thunderbird School of Global Management, Arizona State University, USA and BA from The College of Wooster, USA.
Digital Marketing, Consumer Behavior, Systematic Literature Review, Bibliometric Analysis.
| Invited guest speaker |
|---|
| 2023 Using Systematic Literature Review to conceptualize high contribution empirical research, Brown Bag Series, Marketing Management, TRSM, Toronto Metropolitan University, Canada (March 30) |
| 2023 Systematic Literature Review, Ph.D. Class (Quantitative Research Design), Sprott School of Business, Carleton University, Ottawa, Canada (February 10) |
| 2022 Motivators and Inhibitors of Software Piracy: A User’s Perspective, 19th International Conference on Frontiers of Information Technology, Islamabad, Pakistan (December 12) |
| 2022 Systematic Review Methodology, Diversity Institute, TRSM, Toronto Metropolitan University, Canada (Oct. 28) |
| 2022 Systematic Literature Review, MScM course (SM8723: Advanced Data Analytics in Business, Dr. Murtaza Haider), TRSM, Toronto Metropolitan University, Canada (Oct. 7) |
| 2022 Systematic Literature Review Workshop, Dr. Hong Yu Research Group, Retail Management, TRSM, Toronto Metropolitan University, Canada (February 18) |
| 2022 A Meta-Synthesis of Systematic Literature Reviews on social media, Brown Bag Series, Marketing Management, TRSM, Toronto Metropolitan University, Canada (March 3) |
| 2022 Systematic Literature Review, Ph.D. Class (Quantitative Research Design), Sprott School of Business, Carleton University, Ottawa, Canada (February 24) |
| 2021 Systematic Literature Review, Ph.D. Class (Quantitative Research Design), Sprott School of Business, Carleton University, Ottawa, Canada (February 15) |
| 2021 Systematic Literature Review Workshop, Ph.D. Course (MG9203: Retail & Consumer Services), Retail Management, TRSM, Ryerson University, Canada (January 27) |
| 2019 Brown Bag Series, A Bibliometric Analysis of social media in Hospitality and Tourism Research, Faculty of Business Administration, Lakehead University, Canada (March 1) |
| Systematic Literature Review Using Content Analysis, Ph.D. Class (Quantitative Research Design), 22 February 2018, Sprott School of Business, Carleton University, Ottawa, Canada |
| Systematic Literature Review: Gateway to Publishing in Good Quality Journals, 20 May 2017, Iqra University, Karachi, Pakistan |
| Systematic Literature Review: Gateway to Publishing in Good Quality Journals, 19 May 2017, Institute of Business Administration (IBA), Karachi University, Karachi, Pakistan |
| Managing Quality of Doctoral Programs, 06 February 2017, Asian Conclave on Doctoral Programs, Serena Hotel, Islamabad |
| Publishing in Impact Factor Journals, 24 November 2016, Institute of Business Management (IoBM), Karachi, Pakistan |
| Systematic Literature Review: Gateway to Publishing in Good Quality Journals, 21 October 2016, University of Central Punjab, Lahore, Pakistan |
| Branding of Services, 20 October, 2016, Karachi School of Business & Leadership, Karachi, Pakistan |
| Systematic Literature Review: Gateway to Publishing in Good Quality Journals, 20 April 2016, State University of New York (SUNY) Plattsburgh, New York, USA |
| Systematic Literature Review Using Content Analysis, PhD Class (Quantitative Research Design), 19 January 2016, Sprott School of Business, Carleton University, Ottawa, Canada |
| The Importance of International Marketing, 06 July, 2015, Seminar at Ithraa (The Public Authority for Investment Promotion & Export), Muscat, Oman |
| Writing a Dissertation Proposal, Faculty Development Workshop, 03 July 2015, Lahore School of Economics, Lahore, Pakistan |
| Writing a Publishable Paper, 01 July 2014, Faculty Development Workshop, Lahore School of Economics, Lahore, Pakistan |
| Choosing a PhD Dissertation Topic, 11 April 2014, Faculty Development Workshop, Lahore School of Economics, Lahore, Pakistan |
| Undergraduate courses |
|---|
Advanced Market Planning Marketing Strategy Marketing Management International Marketing Marketing of Services New Product Development Business Marketing Research Methodology |
| MBA courses |
Marketing Management Marketing Strategy International Marketing Advertising & Promotions Management Consumer Behaviour & Marketing Research |
| MSc/PhD courses |
Introduction to Systematic Review Methodology (MScM) Seminar in Marketing (MSc) Organizational Research Methods (MSc) Advanced Research Methods in Business (PhD) |
| Year | Research funding |
|---|---|
| 2022 | PI, Mitacs Canada, “Client Success and Integration for onboarding customers” ($65,280) |
| 2022 | Co-I, Research Development Grant, Ted Rogers School of Management, Toronto Metropolitan University, “Citation-based systemic literature review of the interaction between Corporate Governance and Firm Value” ($7,000) |
| 2021 | Co-PI, Social Sciences and Humanities Research Council of Canada (SSHRC), Trans-Atlantic Platform - Recovery, Renewal and Resilience in a Post-Pandemic World, “En Route to Recovery: Diversity and vulnerability in care work during and after the COVID-19 pandemic” ($200,000) |
| 2021 | Co-I, Canadian Academic Accounting Association, “How has the COVID-19 Pandemic Impacted the CPA Foresight Initiative? A Systematic Literature Review” ($7,000) |
| 2020 | Ontario Ministry of Labour, Training and Skills Development, Human Capital Research and Innovation Fund (Amount: $83,093) |
| 2019 | Canadian Academic Accounting Association Grant (Amount: $10,000) |
| 2019 | Senate Research Committee Research Development Award (Amount $6,160) Lakehead University, Thunder Bay, Canada (PI) |
| Research Awards |
|---|
| Best Paper Award, American Collegiate Retailing Association (ACRA) (New Orleans, Louisiana, USA, March 3-6, 2022) |
| Researcher of the Year 2018 Award in recognition of research excellence, Faculty of Business Administration, Lakehead University, Thunder Bay, Canada, (December 2019) |
| Best Paper Award, Global Islamic Marketing Conference, (Dubai, UAE, January 2011) |
| Best Paper Award, Annual Conference of Administrative Sciences Association of Canada, (Regina, Canada, May 2010) |
| Honourable Mention Award, Annual Conference of Administrative Sciences Association of Canada, (Niagara Fall, Canada, June 2009) |
| Best Paper Award, The 1st International Conference of the South Asia Chapter of the Academic for Global Advancement, (Murree, Pakistan, November 2009) |
| Teaching Awards |
| Certificate of Distinguished Academician in recognition of outstanding performance in teaching during year 2016-2017 (given to 1 out of 90 College’s faculty members) |
| Teaching Performance Certificate for First Place Ranking at the departmental level based on the results of the course teaching evaluation survey for Fall 2014 |