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Dr. Nükhet Taylor
Assistant Professor
DepartmentMarketing Management
EducationMSc, PhD
OfficeTRS 3-113
Phone416-979-5000, ext.
Overview
My research focuses on how marketers can facilitate consumption practices that elevate consumer well-being. Within this space, I examine a variety of factors related to consumer well-being, including fostering healthy food consumption choices and helping consumers manage potential risks in their environment. My work has implications for public policy makers, businesses, and marketing professionals who endeavour to practice consumer-centred, and responsible, marketing practices.
Consumer Well-Being, Food Consumption, Risk Judgement, Digital Marketing,
| Publications in Refereed Journals |
|---|
| Taylor, Nükhet, and Theodore J. Noseworthy (2021). “Your Fries are Less Fattening than Mine: How Food Sharing Biases Fattening Judgments Without Biasing Caloric Estimates (external link) ,” Journal of Consumer Psychology, 31(4), 773-83 |
| Taylor, Nükhet, and Theodore J. Noseworthy (2020). “Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas (external link, opens in new window) ,” Journal of Consumer Psychology, 30(1), 77-95 () |
| Taylor, Nükhet, Theodore J. Noseworthy, and Ethan Pancer (2019), “Supersize My Chances: Promotional Lotteries Impact Product Size Choices (external link, opens in new window) ,” Journal of Consumer Psychology, 29(1), 79–88 () |
| Refereed Conferences |
| Pancer, Ethan, Theodore J. Noseworthy, Lindsay McShane, Nükhet Taylor, and Matthew Philp, “The Impact of Automation in Restaurants,” 2023, Association for Consumer Research North American Conference, Seattle, WA. |
| Taylor, Nukhet, and Sean Hingston, “Animation Speed Impacts Risk Judgments,” European Association for Consumer Research (EACR) Annual Conference, 2023, Amsterdam, The Netherlands |
| Taylor, Nukhet, and Sean Hingston, “Animation Speed Impacts Risk Judgments,” Administrative Sciences Association of Canada (ASAC) Conference, 2023, Toronto, ON |
| Taylor, Nukhet, and Sean Hingston, “Animation Speed Impacts Risk Judgments,” Southern Ontario Behavioural Decision Research (SOBDR) Conference, 2023, Toronto, ON |
| Taylor, Nukhet and Theodore J. Noseworthy, “Buying Aspirational Sizes Encourages Weight Loss,” Society for Consumer Psychology Annual Conference, 2022, virtual conference |
| Taylor, Nükhet, and Theodore J. Noseworthy, “Food Sharing Impacts Fattening Judgments,” Society for Consumer Psychology Annual Conference, 2020, Huntington Beach, CA |
| Taylor, Nükhet, and Theodore J. Noseworthy, “When in Doubt, Buy American!: How Extreme Innovations Spur Ethnocentric Preference,” Association for Consumer Research North American Conference, 2019, Atlanta, GA |
| Taylor, Nükhet, Theodore J. Noseworthy and Ethan Pancer, “Uncertain Reward Campaigns Impact Product Size Choices,” Association for Consumer Research North American Conference, 2018, Dallas, TX |
| Taylor, Nükhet, Theodore J. Noseworthy and Ethan Pancer, “Uncertain Reward Campaigns Impact Product Size Choices,” Society for Consumer Psychology Annual Conference, 2019, Savannah, GA |
| Taylor, Nükhet, Theodore J. Noseworthy and Ethan Pancer, “Uncertain Reward Campaigns Impact Product Size Choices,” Southern Ontario Behavioural Decision Research Conference, 2018, Toronto, ON |
| Taylor, Nükhet, Theodore J. Noseworthy and Ethan Pancer, “Uncertain Reward Campaigns Impact Product Size Choices,” Administrative Sciences Association of Canada (ASAC) Conference, 2018, Toronto, ON |
| Year | Honour / Award |
|---|---|
| 2022 | TRSM Teaching Innovation Award (with Anthony Francescucci and Joanne McNeish) |
| 2022 | TRSM Outstanding Research Recognition Award ($2,000) |
| 2019 | AMA-Sheth Consortium Fellow |
| 2018-2019 | York University Graduate Fellowship Award ($5,400) |
| 2018 | Administrative Sciences Association of Canada (ASAC) Best Paper Award – Honorable Mention |