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Dr. Chris Gibbs

Dr. Chris Gibbs

Associate Professor
DepartmentHospitality and Tourism Management
EducationBComm, MBA, PhD
OfficeTRS 3-054
Phone(416) 979-5000 x 2483

Dr. Chris Gibbs has over 20 years of diverse sports, entertainment, travel and hospitality industry work experience prior to teaching at university. He uses this diverse experience to guide his teaching and research. His recent research looks at the Airbnb pricing, Airbnb Entrepreneurship and Video Game Tourism.  use of mobile ready platforms (mobile websites, responsive website design and mobile applications) across the spectrum of hotels, destination marketing organizations and airports. Prior research has investigated hotel mobile applications, responsive website design, use of twitter for sports, and use of social media for hotel human resources. Beyond his academic research he has done research for a diverse group of organizations; Royal Bank, Tourism Toronto, Fairmont Hotels and Resorts and Miles Destination Marketing.

For his teaching and contribution to the university, Chris has received recognition; 2016, Vice-Provost Experiential Teaching Award; 2014 Deans Teaching Award and 2012 School of Hospitality and Tourism Management Service Award.

Before joining Ryerson, Chris spent eight years at Maple Leaf Sports and Entertainment in business operation and venue management roles. He has also held leadership positions in the travel industry with Travel CUTS, live theatre marketing with Livent Inc. and attraction marketing with Playdium Entertainment. Throughout his career, Chris always finds “white space” where he creates new business opportunities for companies to reach new markets with new revenue opportunities. He has built a reputation as an accomplished leader with an engaging presentation style. 

Mobile, social media, twitter, responsive website design, technology, and innovation.

Peer Reviewed Publications
  • Dubois, L. E., & Gibbs, C. (2018). Video game-induced tourism: a new frontier for destination marketers. Tourism Review, 74(2), 186-198.
  • Gibbs, C., Guttentag, D., Gretzel, U., Yao, L. Morton, J. (2018). Use of dynamic pricing strategies by Airbnb hosts, International Journal of Contemporary Hospitality Management, (30), 2-20. doi 10.1108/IJCHM-09-2016-0540
  • Wade R., Holmes, M. R., & Gibbs, C. (2018). The Challenges of Full-Service Restaurant Brand Internationalization: A United States/Canada Perspective. Journal of Foodservice Business Research, 21(2), 139-153). doi 10.1080/15378020.2017.1346987
  • Gibbs, C., Cook-Johnson, G. (2018) Nigel's choice: A hotel appraiser's decision-making issues when interests conflict, Journal of Hospitality and Tourism Cases.
  • Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing. 35(1), 46-56. doi 10.1080/10548408.2017.1308292
  • Gibbs, C., Gretzel, U., & Saltzman, J. (2016). An experience-based taxonomy of branded hotel mobile application features. Information Technology & Tourism, 16(2), 175-199. doi: 10.1007/s40558-016-0052-5
  • Gibbs, C., Macdonald, F., & MacKay, K. (2015). Social media usage in hotel human resources: Recruitment, hiring and communication. International Journal of Contemporary Hospitality Management, 27(2), 170-184. doi: 10.1108/ijchm-05-2013-0194
  • Gibbs, C., O’Reilly, N., & Brunette, M. (2014). Professional team sport and twitter: Gratifications sought and obtained by followers. International Journal of Sport Communication, 7(2), 188-213. doi: 10.1123/ijsc.2014-0005
  • Gibbs, C., & Haynes, R. (2013). A phenomenological investigation into how twitter has changed the nature of sport media relations. International Journal of Sport Communication, 6(4), 394-408. doi: 10.1123/ijsc.6.4.394
Industry Research and Reports
  • Gibbs, C., Hall, L. (2016). Airbnb and the real impact on the Canadian Hotel industry. Available at:, June 2016, 16 pages
  • Gibbs, C. (2016). NBA All-Star 2016 Toronto; Accomodations supply/demand analysis. Greater Toronto Hotel Assocation May 2016, 6 pages
  • Gibbs, C. (2016). Government Airbnb control policies. Greater Toronto Hotel Association, May 2016, 13 pages
  • Gibbs, C. (2016). Supply/Demand analysis Airbnb and hotels in the Greater Toronto Area. Greater Toronto Hotel Association, May 2016, 7 pages.
  • Gibbs, C. (2015). Top 100 Airport Global Mobile Readiness Index: Available at:, 23 pages.  
  • Gibbs, C. (2014, 2015, 2016) Global Mobile Readiness Index DMO Edition, October, 2014. Link:

Due to the broad professional experience which Chris obtained in his 20+ years of professional work experience he has the ability and skills to teach multiple different topics related to business.

Current Undergraduate Courses
  • HTH 501 - Advanced Service Management Systems
  • HTH 901 - Management Career Strategies
  • HTH 102 - Service and Professionalism
  • HTT 610 - Business of Events and Entertainment
Past Undergraduate Courses
  • HTT 622 - Destination Management and Marketing
  • HTH 700 - Ethics in Hospitality and Tourism
  • HTH 706 - Advanced Hospitality Management
  • HTM 302 - Marketing Principles
  • HTL 510 - Asset Management in Hospitality
  • HTL 701 - The Value of Branding in Lodging
  • HTD 500 - Concepts Design Feasibility 
  • HTM 402 - Strategic Marketing Planning
  • FMG - Foundations of Marketing
  • MKT 100 - Introduction to marketing
  • MB8 003 - Marketing in an International Environment
  • FIBA 100 - The Business of Basketball (2012)
  • NHLPA Breakaway Program, National Hockey League Players Alumni Leadership Course (2009)
Honours & Awards
2017 Provost's Experiential Teaching Award, Ryerson University
2016 Highly Commended Paper, Emerald Publishing, International Journal of Contemporary Hospitality Management
2014 Deans Teaching Award, Ted Rogers School of Management
2012 School of Hospitality and Tourism Management Service Award