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Rachel Dodds, Professor, Hospitality and Tourism Management

Dr. Rachel Dodds

DepartmentHospitality and Tourism Management
EducationMBA, PhD
OfficeTRS 3-050
Phone(416) 979-5000 x 7227

Dr. Rachel Dodds is a Professor at the Ted Rogers School of Hospitality and Tourism Management as well as past Director of the Hospitality and Tourism Research Institute, opens in new window. Rachel has over 25 years of tourism experience working with tour operators, destination management companies, accommodation facilities, festivals and non profit organizations and still works actively with industry in her role as a consultant to help the tourism industry more sustainable.

Rachel holds a PhD from the University of Surrey in the UK and a Masters degree from Australia. She has lived and worked in four continents and travelled to over 80 countries.

For her research contribution to the university, Rachel has received ongoing recognition including the 2018 TRSM Research Award, and 2014 and 2010 Scholarly, Research and Creative Activity Award. She has also been twice awarded the Emerald Literati Outstanding Researcher Award for her journal article contributions.

Rachel also spends time consulting in the hospitality and tourism industry and provided research and sustainable tourism expertise to global banks, destinations, accommodations, festivals and tour operators.

Sustainable tourism development, overtourism, environmental management, marketing and consumer motivations. Prior research has focused on corporate social responsibility, islands and tourism policy.

  • Dodds, R., & Butler, R.W. (Eds.). (2019). Overtourism: Issues, realities and solutions. De Gruyter. ISBN: 978-3-11-62045-0

  • Graci, S. R., & Dodds, R. (2010). Sustainable Tourism in Islands. Earthscan Press.
Refereed Journal Articles
  • Dodds, R. & Holmes, M.R. (2020) Is Blue Flag certification a means of destination competitiveness? A Canadian context Ocean and Coastal Management Vol 192 DOI 10.1016/j.ocecoaman.2020.105192, external link
  • Dodds, R., Holmes, M. & Novonty, M. (2020) Because I believe in it: Examining Intrinsic and Extrinsic Motivations for Sustainability in Festivals through Self-determination Theory.Tourism Recreation Research DOI: 10.1080/02508281.2020/184375
  • Wright, K.A.; Kelman, I. & Dodds, R (2020) Tourism development from disaster capitalism Annals of Tourism Research DOI: 10.1016/j.annals.2020.103070
  • Dodds, R., Novonty, M., & Harper, S. (2020) Shaping our perception of reality:  Sustainability Communication by Canadian Festivals. International Journal of Event and Festival Management. Vol 11(4): 473-492 DOI: 10.1108/IJEFM-03-2020-0012, external link
  • Dodds, R. (2020). Using a participatory integrated watershed management approach for tourism. Tourism Planning & Development, 17(1), 1-16.
  • Dodds, R. & Holmes, M.R. (2020) Preferences at city and rural beaches: are the tourists different? Journal of Coastal Research 36(2), 393-402. DOI 10.2112/JCOASTRES-D-19-00048.1, external link
  • Dodds, R., Jenkins, B., Smith, W., & Pitts, R.E. (2019). They do pay! Event merchandise attributes that affect sales and profits at a folk festival. International Journal of Hospitality and Event Management. Vol 2(2): 95-108 DOI:10.1504/IJHEM.2019.109936, external link
  • Dodds, R., & Walsh, P.R. (2018). Assessing the factors that influence waste generation and diversion at Canadian festivals. Current Issues in Tourism
  • DeLange, D., & Dodds, R. (2017). Increasing sustainable tourism through social entrepreneurship. International Journal of Contemporary Hospitality Management, 29(7): 1977-2002 DOI:10.1108/IJCHM-02-2016-0096
  • Walsh, P. & Dodds, R. (2017). Measuring the choice of environmental sustainability strategies in creating a competitive advantage. Business Strategy and the Environment, 26 (5): 672-687 DOI: 10.1002/bse.1949
  • Brendehaug, B., Aall, C., & Dodds, R. (2016). Environmental policy integration as a strategy for sustainable tourism planning: Issues in implementation, Journal of Sustainable Tourism, 1-18. doi: 10.1080/09669582.2016.1259319.
  • Dodds, R., & Holmes, M. (2016). Local versus visitor perceptions of farmers’ markets. Journal of Food Products Marketing. doi: 10.1080/10454446.2017.1244785
  • Dodds, R., Ali, A., & Galaski, K. (2016). Mobilizing knowledge: Determining key elements for success and pitfalls in developing community-based tourism, Current Issues in Tourism, 1-22. doi: 10.1080/13683500.2016.1150257
  • Dodds, R., Smith, W., & Pitts, R. (2016). Willingness to pay for environmentally linked clothing at an event: Visibility, environmental certification and level of environmental concern, Tourism Recreation Research. doi: 10.1080/02508281.2016.1196029
  • Aall, C., Dodds, R., Sælensminde, I., & Brendehaug, B. (2015). Introducing the concept of environmental policy integration into the discourse on sustainable tourism: A way to improve policymaking? Journal of Sustainable Tourism23(7), 977-989. doi: 10.1080/09669582.2015.1032300
  • Dodds, R., Holmes, M., Arunsopha, V., Chin, N., Le, T., Maung, S., & Shum, M. (2014). Consumer choice and farmers’ markets, Journal of Agricultural and Environment Ethics. 27(3), 397-416. doi: 10.1007/s10806-013-9469-4
  • Dodds, R., Graci, S., Ko, S., & Walker, L. (2013). What drives environmental sustainability in the New Zealand wine industry? An examination of driving factors and practices, International Journal of Wine Business Research, 25(3), 164-184. doi: 10.1108/IJWBR-2012-0015
  • Berghoef, N., & Dodds, R. (2013). Determinants of interest in eco-labeling in the Ontario wine industry. Journal of Cleaner Production, 52, 263-271. doi: 10.1016/j.jclepro.2013.02.020
  • Dodds, R. (2013). Will tourists pay for a healthy environment? Assessing visitors’ perceptions and willingness to pay for conservation and preservation in the island of Koh Phi Phi, Thailand? International Journal of Tourism Anthropology, 3(1), 28-42. doi: 10.1504/IJTA.2013.054407
  • Achong, K., & Dodds, R. (2012). Anthropogenic climate change coverage in two Canadian newspapers, the Toronto Star and the Globe and Mail from 1988-2007. Environmental Science & Policy, 15(1), 48-59. doi: 10.1016/j.envsci.2011.09.008
  • Dodds, R. (2012). Ecotourism education and marine conservation: The case of Coral Park Chumbe Island, Zanzibar. Teoros Special Edition, 1.
  • Dodds, R., & Graci, G. (2012). Greening of the pride Toronto festival: Lessons learned. Tourism, Culture and Communication, 12(1), 29-38. doi: 10.3727/109830412X13542041184739
  • Dodds, R., Kelman, I., Thiesen, N., Bessada, T., Garcia, J., & McDougall, A. (2012). Industry perspectives on carbon offset programs in Canada and the United States. Sustainability: Science, Practice, & Policy, 8(2), 31-41.
  • Dodds, R., & Ko, S. (2012). Assessing stakeholders’ views of tourism policy in Prince Edward county. Environmental Management and Sustainable Development, 1(1), 52-70. doi: 10.5296/emsd.v1i1.1624
  • Dodds, R. (2012). Sustainable tourism: A hope or a necessity? The case of Tofino, British Columbia, Canada. Journal of Sustainable Development, 5(5), 54-64. doi: 10.5539/jsd.v5n5p54
  • Berghoef, N., & Dodds, R. (2011). Potential for sustainability eco-labeling in Ontario’s wine industry. International Journal of Wine Business Research, 23(4), 298–317. doi: 10.1108/17511061111186488
  • Dodds, R., & Holmes, M. (2011). Sustainability in Canadian B&Bs: Comparing the east vs. west. International Journal of Tourism Research, 13(5), 482-495. doi: 10.1002/jtr.822

Google Scholar Citations, external link, opens in new window

  • HTM 302 - Marketing Principles
  • HTT 510 - Sustainable Tourism: The Golden Goose 
  • HTM 604 - Hospitality and Tourism sales
  • HTT 622 - Destination Management and Marketing
  • HTR 841 - Research and Data Analysis 
  • HTT 800 - Field Studies in Hospitality and Tourism
  • Independent study
  • MBA Advanced Global Marketing 




Principal Investigator

LabEx (Laboratory of Excellence)– Innovation & Mountain Territories, France, Sustainability in mountain regions 2018 $6400 Rachel Dodds
Ministry of the Environment, Ontario, Scaling up sustainability in festivals 2017-2018 $56,203.00 Rachel Dodds
Ministry of the Environment, Ontario 2015-2017 $18,823.33 Rachel Dodds
Ministry of the Environment, Ontario, Greening Festivals 2014-2017 $86,566.00 Rachel Dodds
Ministry of the Environment, Ontario 2014-2016 $67,743 Rachel Dodds
Ministry of the Environment, Ontario, Determining the Visitor Spend and Preferences of Visitors to Lake Simcoe Watershed
2014-2015 $17,144 Rachel Dodds
Ministry of the Environment, Ontario 2013-2015 $36,290 Rachel Dodds
Western Norway Research Institute 2013-2015 $343,481 Invited to participate as an expert advisor
Social Sciences Human Resource Council (SSHRC) 2011-2012 $18,335 Rachel Dodds
Honours & Awards
2020 Emerald Literati Award
2018 Dean's Scholarly, Research and Creative Activity Award
2014 Ted Rogers School of Management Dean's Scholarly, Research and Creative Activity Award
2011 Faculty Scholarly, Research and Creative Award
2010 Outstanding Contribution to the Ryerson Student HTM Experience
2009/10 Awarded early Tenure and Promotion (3 years instead of 5)