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Dr. Tom Griffin

Dr. Tom Griffin

Assistant Professor, Assistant Director of the Hospitality and Tourism Research Institute
DepartmentHospitality and Tourism Management
EducationBA, MA, PhD
OfficeTRS 3-060
Phone(416) 979-5000 x 7935

Tom is an Assistant Professor in the School of Hospitality and Tourism Management, and Assistant Director of the Hospitality and Tourism Research Institute, external link, opens in new window.  

Tom has a PhD in Recreation and Leisure Studies at the University of Waterloo.  His research interests revolve around Visiting Friends and Relatives (VFR) travel in general, and specifically immigrants who host visitors and the implications for community development, individual well-being, and the tourism industry.  Tom is also interested in Virtual Reality and the impacts on the tourism industry. His research has been published in various tourism journals and presented at international conferences.

Previously Tom was the Manager of Research and Social Responsibility for Tourism Toronto, the regional destination marketer, and has held consultancy positions working for various tourism and community agencies in the UK, Australia, and Canada.

Tom has lectured at several higher education institutions in southern Ontario on subjects including tourism policy, tourism and sustainability, tourism concepts, destination marketing, and tourism research.  He strives to engage students in class using different activities and technology to help students be active in the learning process.

Tourism, visiting friends and relatives (VFR) travel, immigration and tourism, destination marketing, tourism research, and tourism policy.

Research Publications
  • Griffin, T. & Glover, T. (In Press). The Development of Social and Cultural Capitals for Immigrant Hosts of VFR Travellers. Leisure Sciences.
  • Griffin, T. & Muldoon, M. (In Press). Exploring Virtual Reality Experiences of Slum Tourism. Tourism Geographies.
  • Dubois, L., Griffin, T., Gibbs, C., & Guttentag, D. (2021). The Impact of Video Games on Destination Image. Current Issues in Tourism, 24(4), 554-566.
  • Griffin, T. & Guttentag, D. (2020). Identifying Active Resident Hosts of VFR visitors. International Journal of Tourism Research, 22(5), 627-636.
  • Griffin, T. (2019). A Discussion of Video as a Data Collection Tool. Current Issues in Tourism, 22(18), 2183-2196.
  • Griffin, T., & Dimanche, F. (2017). Urban Tourism: The Growing Role of VFR and Immigration. Journal of Tourism Futures, 3(2), 103-113
  • Munoz, J., Griffin, T., & Humbracht, M. (2017). Towards a new definition of "visiting friends and relatives". International Journal of Tourism Research, 19(5), 477-485.
  • Griffin, T. (2016). Immigrant hosts and intra-regional travel. Tourism Geographies, 19(1), 44-62.
  • Griffin, T., & Nunkoo, R. (2016). Paid accommodation use of international VFR multi-destination travellers. Tourism Review, 71(2), 90-104.
  • Griffin, T. (2014). A paradigmatic discussion for the study of immigrant hosts. Current Issues in Tourism, 17(6), 487-498. 2014.
  • Griffin, T. (2013). Visiting friends and relatives tourism and implications for community capital. Journal of Policy Research in Tourism, Leisure and Events, 5(3), 233-251.
  • Griffin, T. (2013). Gap year volunteer tourism stories: sharing more than memories. Journal of Hospitality Marketing & Management, 22(8), 851-874.
  • Griffin, T. (2013). Research note: A content analysis of articles on visiting friends and relatives tourism, 1990–2010. Journal of Hospitality Marketing & Management, 22(7), 781-802.
  • HTT 150 - Tourism Demand, Supply and Distribution
  • HTT 509 - Who makes the rules? Issues in Tourism
  • HTT 510 - Sustainable Tourism: The Golden Goose? 
  • HTR 741 - Hospitality and Tourism Research Concepts
  • HTR 841 - Research and Data Analysis