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Dr. Chris Gibbs

Gibbs, Chris


Assistant Professor


BComm, MBA, PhD


TRS 3-054


(416)-979-5000 ext 2483

Email Address:


Dr. Chris Gibbs

Dr. Chris Gibbs has over 20 years of diverse sports, entertainment, travel and hospitality industry work experience prior to teaching at university. He uses this diverse experience to guide his teaching and research. His recent research looks at the use of mobile ready platforms (mobile websites, responsive website design and mobile applications) across the spectrum of hotels, destination marketing organizations and airports. Prior research has investigated the use of twitter for sports media relations, fan engagement, ethics communications and social media for hotel human resources. Beyond his academic research he has done research for a diverse group of organizations; Royal Bank, Tourism Toronto, Fairmont Hotels and Resorts and Miles Destination Marketing.

For his teaching and contribution to the university, Chris has received recognition. In 2015 he was awarded the Dean’s Teaching Award at the Ted Rogers School of Management and in 2012 he was awarded the Student Experience Award by the students of the Ted Rogers School of Hospitality and Tourism Management.

Before joining Ryerson, Chris spent eight years at Maple Leaf Sports and Entertainment in business operation and venue management roles. He has also held leadership positions in the travel industry with Travel CUTS, live theatre marketing with Livent Inc. and attraction marketing with Playdium Entertainment. Throughout his career, Chris always finds “white space” where he creates new business opportunities for companies to reach new markets with new revenue opportunities. He has built a reputation as an accomplished leader with an engaging presentation style.


Research Interests

Mobile, social media, twitter, responsive website design, technology, and innovation.

Select Research and Professional Contributions

Peer Reviewed Publications

Gibbs, C., Gretzel, U., & Saltzman, J. (2016). An experience-based taxonomy of     branded hotel mobile application features. Information Technology &     Tourism, 16(2), 175-199. doi: 10.1007/s40558-016-0052-5
Gibbs, C., Gretzel, U., & Noorani, Z. (2016). Innovation-related organizational     decision-making: The case of responsive web design. Information and     Communication Technologies in Tourism 2016, 523-534. doi: 10.1007/978-     3-319-28231-2_38
Gibbs, C., & Gretzel, U. (2015). Drivers of responsive website design     innovation by destination marketing organizations. Information and                 Communication Technologies in Tourism 2015, 581-592. doi: 10.1007/978-3-     319-14343-9_42
Gibbs, C., Macdonald, F., & MacKay, K. (2015). Social media usage in hotel     human resources: Recruitment, hiring and communication. International     Journal of Contemporary Hospitality Management, 27(2), 170-184. doi:     10.1108/ijchm-05-2013-0194
Gibbs, C., O’Reilly, N., & Brunette, M. (2014). Professional team sport and     twitter: Gratifications sought and obtained by followers. International     Journal of Sport Communication, 7(2), 188-213. doi: 10.1123/ijsc.2014-0005
Gibbs, C., & Haynes, R. (2013). A phenomenological investigation into how     twitter has changed the nature of sport media relations. International     Journal of Sport Communication, 6(4), 394-408. doi: 10.1123/ijsc.6.4.394

Other Projects

Gibbs, C. (2014) Global Mobile Readiness Index DMO Edition, October, 2014. Link:


Due to the broad professional experience which Chris obtained in his 20+ years of professional work experience he has the ability and skills to teach multiple different topics related to business. 

Current Undergraduate Courses

HTH 700, Ethics in Hospitality and Tourism

HTH 501, Advanced Service Management Systems

HTH 901, Management Career Strategies

HTH 102, Service and Professionalism


Past Undergraduate Courses

HTT 622, Destination Management and Marketing

HTH 706, Advanced Hospitality Management

HTM 302, Marketing Principles

HTL 510, Asset Management in Hospitality

HTL 701, The Value of Branding in Lodging

HTD 500, Concepts Design and Feasibility

HTM 402, Strategic Marketing Planning

FMG, Foundations of Marketing

MKT 100, Marketing – Introduction to Marketing



MB8 003, Marketing in an International Environment



FIBA 100, The Business of Basketball (2012)

NHLPA Breakaway Program, National Hockey League Players Alumni Leadership Course (2009)


Honours & Awards

2016, Vice-Provost Experiential Teaching Award, Ryerson University

2014, Deans Teaching Award, Ted Rogers School of Management Ryerson University

2012, School of Hospitality and Tourism Management Service Award


Other Faculty Members