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Dr. Rachel Dodds

Dodds, Rachel






TRS 3-050


(416) 979-5000 x 7227

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Dr. Rachel Dodds

Professor, Ted Rogers School of Hospitality and Tourism Management

Rachel Dodds is a renowned expert in sustainable tourism. Currently, she is a Professor at Ryerson University in the Ted Rogers School of Hospitality and Tourism Management as well as the current Director of the Hospitality and Tourism Research Institute. 

Rachel has published and presented globally about sustainable tourism. She is the author of numerous refereed journal articles and papers. Her expertise focuses on sustainable tourism development, corporate and social responsibility, marketing and determining tourist motivations. Rachel holds a PhD from the University of Surrey in England as well as a Masters degree in Tourism Management from Griffith University in Australia. She has lived and worked on four continents and travelled to over 80 countries.



Research Interests

Sustainable tourism, tourism development, corporate social responsibility, islands, ecotourism, tourism marketing, tourism motivations, green festivals and greening hotels.

Select Research and Professional Contributions


Graci, S. R., & Dodds, R. (2010). Sustainable Tourism in Islands. Earthscan Press.


Journal Articles

Dodds, R., & Holmes, M. (2016). Local versus visitor perceptions of farmers’     markets. Journal of Food Products Marketing. doi:     10.1080/10454446.2017.1244785

Brendehaug, B., Aall, C., & Dodds, R. (2016). Environmental policy integration         as a strategy for sustainable tourism planning: Issues in         implementation, Journal of Sustainable Tourism, 1-18. doi:         10.1080/09669582.2016.1259319.

Dodds, R., Ali, A., & Galaski, K. (2016). Mobilizing knowledge: Determining key     elements for success and pitfalls in developing community-based     tourism, Current Issues in Tourism, 1-22.     doi: 10.1080/13683500.2016.1150257

Dodds, R., Smith, W., & Pitts, R. (2016). Willingness to pay for environmentally     linked clothing at an event: Visibility, environmental certification and level of     environmental concern, Tourism Recreation Research. doi:     10.1080/02508281.2016.1196029

Aall, C., Dodds, R., Sælensminde, I., & Brendehaug, B. (2015). Introducing the     concept of environmental policy integration into the discourse on sustainable     tourism: A way to improve policymaking? Journal of Sustainable Tourism,     23(7), 977-989. doi: 10.1080/09669582.2015.1032300

Dodds, R., Holmes, M., Arunsopha, V., Chin, N., Le, T., Maung, S., & Shum, M.     (2014). Consumer choice and farmers’ markets, Journal of Agricultural and         Environment Ethics27(3), 397-416. doi: 10.1007/s10806-013-9469-4

Dodds, R., Graci, S., Ko, S., & Walker, L. (2013). What drives environmental     sustainability in the New Zealand wine industry? An examination of driving     factors and practices, International Journal of Wine Business Research, 25(3),     164-184. doi: 10.1108/IJWBR-2012-0015

Berghoef, N., & Dodds, R. (2013). Determinants of interest in eco-labeling in the     Ontario wine industry. Journal of Cleaner Production, 52, 263-271. doi:     10.1016/j.jclepro.2013.02.020

Dodds, R. (2013). Will tourists pay for a healthy environment? Assessing visitors’     perceptions and willingness to pay for conservation and preservation in the     island of Koh Phi Phi, Thailand? International Journal of Tourism     Anthropology, 3(1), 28-42. doi: 10.1504/IJTA.2013.054407

Achong, K., & Dodds, R. (2012). Anthropogenic climate change coverage in two     Canadian newspapers, the Toronto Star and the Globe and Mail from                1988-2007. Environmental Science & Policy, 15(1), 48-59. doi:                10.1016/j.envsci.2011.09.008

Dodds, R. (2012). Ecotourism education and marine conservation: The case of     Coral Park Chumbe Island, Zanzibar. Teoros Special Edition, 1.

Dodds, R., & Graci, G. (2012). Greening of the pride Toronto festival: Lessons     learned. Tourism, Culture and Communication, 12(1), 29-38.     doi: 10.3727/109830412X13542041184739

Dodds, R., Kelman, I., Thiesen, N., Bessada, T., Garcia, J., & McDougall, A.     (2012). Industry perspectives on carbon offset programs in Canada and the     United States. Sustainability: Science, Practice, & Policy, 8(2), 31-41.

Dodds, R., & Ko, S. (2012). Assessing stakeholders’ views of tourism policy     in Prince Edward county. Environmental Management and Sustainable         Development, 1(1), 52-70. doi: 10.5296/emsd.v1i1.1624 

Dodds, R. (2012). Sustainable tourism: A hope or a necessity? The case of     Tofino, British Columbia, Canada. Journal of Sustainable Development, 5(5),     54-64. doi: 10.5539/jsd.v5n5p54

Berghoef, N., & Dodds, R. (2011). Potential for sustainability eco-labeling in     Ontario’s wine industry. International Journal of Wine Business Research,     23(4), 298–317. doi: 10.1108/17511061111186488

Dodds, R., & Holmes, M. (2011). Sustainability in Canadian B&Bs: Comparing     the east vs. west. International Journal of Tourism Research, 13(5), 482-495.     doi: 10.1002/jtr.822




Graci, S. R., & Dodds, R. (2010). Sustainable Tourism in Islands. Earthscan Press.



HTM 302, Marketing Principles

HTT 510, Sustainable Tourism: The Golden Goose

HTM 604, Hospitality and Tourism Sales

HTR 841, Research and Data Analysis

HTR 900, Director's Special Project, Experiential learning credit



Independent study

MBA Advanced Global Marketing

Research Funding
Source Year Amount Investigators
Ministry of the Environment, Ontario 2015-2017    $18,823.33 Rachel Dodds
Ministry of the Environment, Ontario 2014-2016 $67,743.00 Rachel Dodds
Ministry of the Environment, Ontario 2014-2015 $17,144 Rachel Dodds
Ministry of the Environment, Ontario 2013 – 2015 $36, 290 Rachel Dodds
Western Norway Research Institute 2013 – 2015 $343,481 Invited to participate as an expert advisor
Social Sciences Human Resource Council (SSHRC) 2011/2012   $18,335 Rachel Dodds
Office of the Vice President, Research and Innovation, Ryerson University (Undergraduate Research Opportunity) 2011 $5,500

Rachel Dodds

Student investigator: Soyoung Ko

Honours & Awards

2014, Ted Rogers School of Management Dean’s Scholarly, Research and Creative Activity Award

2011, Faculty Scholarly, Research and Creative Award  

2010, Outstanding Contribution to the Ryerson Student HTM Experience

2009/10, Awarded early Tenure and Promotion (3 years instead of 5)


Other Faculty Members