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Dr. Sonya Graci

Graci, Sonya


Associate Professor




TRS 3-048


(416) 979-5000 ext. 1234

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Dr. Sonya Graci

Dr. Sonya Graci is an Associate Professor at the Ted Rogers School of Hospitality and Tourism Management at Ryerson, University in Toronto, Ontario. Dr. Graci has worked on numerous projects around the world related to sustainable tourism development and has focused her attention on community capacity building in Honduras, Indonesia, Canada, Fiji and China. She has a keen interest in working with Aboriginal communities in developing sustainable forms of tourism. She also has a passion for increasing sustainability in marine environments and has focused much of her research on sustainable tourism development in island states. Dr. Graci is the author of two books and several journal articles and industry publications.


Hospitality and Tourism

Research Interests

Tourism development, corporate social responsibility, island tourism,  ecotourism, tourism marketing, indigenous tourism, and tourism motivations.

Select Research and Professional Contributions

Books, Book Sections and Book Reviews

Graci, S., & Dodds, R. (2015). Certification and labeling. In S. Gössling, C. M. Hall,         & D. Scott (Eds.). The Routledge Handbook of Tourism and Sustainability,         London: Taylor and Francis.

Graci, S. (2015). Miscellanea geographica: Regional studies on         development19(2), 5-49. Thematic Issue: Future of Islands. Island Studies         Journal. 10(2):263-282.

Hostovsky, C., & Graci, S. (2014). Environmental assessment in Ontario: Moving         from comprehensive planning and decision-making to streamlined          approvals in Hanna. Kevin S. (Ed.). Environmental Impact Assessment:         Practice and Participation. Toronto: Oxford University Press.

Dodds, R., & Graci, S. (2010). Case study: Raising awareness about climate         change in Canada. In C. Schott (Ed.), Tourism and the Implications of         Climate Change: Issues and Actions (pp. 223-233). Bingley: Emerald Group.

Graci, S., & Dodds, R. (2010) Sustainable tourism in island destinations. London:         Earthscan.


Refereed Journal Articles

McCabe, A. and Graci, S. (In Progress) Collaboration for sustainable tourism:     Examining the use of partnerships for turtle conservation in Gili Trawanagan,     Indonesia. Submitted to the Journal of Marine Tourism.

Gibbs, C., Graci, S., & Dancs, C. (In Progress). DMOs use of twitter. To be     submitted to the Journal of Travel Research.

Dodds, R., Graci, S. Ko, S. & Walker, L. (2013). What drives environmental     sustainability in the New Zealand wine industry?: An examination of driving     factors and practices. International Journal of Wine Business Research, 25(3),     164–184. doi: 10.1108/IJWBR-2012-0015

Graci, S. (2013). Collaboration and partnership development for sustainable     tourism. Tourism Geographies, 15(1), 25-42. doi:     10.1080/14616688.2012.675513

Dodds, R., & Graci, G. (2012). Greening of the pride Toronto festival: Lessons     learned. Tourism, Culture and Communication, 12(1), 29-38.     doi: 10.3727/109830412X13542041184739

Graci, S. (2012). Putting community based tourism into practice: The case of the     Cree village ecolodge in Moose Factory, Ontario. Teoro, 31(3).

Wilmott, L., & Graci, S. (2012). Innovations in waste management in small island     destinations: A case study of Gili Trawangan, Indonesia. Teoro, 31(3).

Graci, S. (2012). “Collaboration Through Partnership Development for     Sustainable Tourism.  A Case Study of Gili Trawangan, Indonesia. Tourism     Geographies: 15(1): 25-42.

Graci, S. (2010). The potential for aboriginal ecotourism in Ontario. Geography     Research Forum, 30, 135-148.


Refereed Conference Papers and Proceedings

Graci, S. (February, 2015). Best practices in sustainable tourism in Canada’s         north. The case of frontiers north adventures. Paper presented at the     CAUTHE Annual Conference, Coolongatta, Australia.

Graci, S. (2011). Examining the potential for Aboriginal ecotourism in Ontario, in:     2011 AHTMM Conference Proceedings (pp. 482-486). June 19-24, Istanbul,     Turkey.

Graci, S. & Dodds, R. (October, 2010). The icarus foundation: Breaking down         walls through research and collaboration to achieve a low carbon tourism         destination in Canada.  Paper presented in the TTRA Canada Conference     Proceedings, Quebec City, Quebec.

Graci, S. (May, 2010). Innovative initiatives in sustainable tourism: The case         of Gili Trawangan, Indonesia. Paper presented in the Sixteenth Annual         International Sustainable Development Research Conference Proceedings,         Hong Kong, China.


Non-Refereed Contributions

Conferences and Workshop Presentations


Graci, S., & Barley, M. (September, 2015). Examining the benefits of farmers     markets on tourism and the local community. Presented at the Travel and     Tourism Research Association Conference, Niagara Falls, ON.

Miszczak, D., Krashinsky, H., & Graci, S. (September, 2015). Examining the role of     electronic word of mouth in the restaurant industry. Presented at the Travel     and Tourism Research Association Conference, Niagara Falls, ON.

Graci, S. (June, 2015). Examining best practices of Aboriginal tourism across the     globe. Adventure Travel and Tourism Association Webinar.

Graci, S. (June, 2015). Best Practices in sustainable tourism in Canada’s north.     The Case of frontiers north adventures. Presented at the Corporate Social     Responsibility and Sustainability Conference, Toronto, ON.

Graci, S. (March, 2015). Examining best practices of Aboriginal tourism across     the globe. Examples from Canada, Peru, Fiji and New Zealand. Presented at     the International Aboriginal Tourism Conference, Quebec City, Quebec.

Dodds, R., & Graci, S. (March, 2014). Sustainability in islands: Successes and     challenges. Presented at the National Business Economics Society     Conference, Hawaii, USA.



HTT 202, Tourism Concepts

HTT 622, Destination Marketing and Management

HTT 509, Policy in Hospitality and Tourism Management

HTR 841, Research and Data Analysis

HTT 510 Sustainable Tourism: The Golden Goose?



ES 8990, Independent Study in Environmental Management and Applied Science

ES 8923, Environmental Assessment


Other Faculty Members