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Ted Rogers School
Ted Rogers


The Ted Rogers Sales Leadership Program

The Ted Rogers Sales Leadership Program is a unique 2-year program that brings together dedicated students from all of TRSM’s schools and departments. It will provide specialized experiential learning activities for emerging sales leaders, aimed at developing professional sales skills to create candidates for dynamic job opportunities. Upon graduation from the program, students will hit the ground running with highly-developed sales skills, and the confidence to apply those skills towards a successful career in sales leadership.


Karen Peesker
Dr. Karen Peesker, Assistant Professor Hospitality and Tourism Management

The title on Ted Rogers’s business card read “Chief Salesperson,” as he believed that sales responsibility belonged to all who worked for Rogers Communications. There is no business without sales.

Sales and marketing are among the specializations most highly sought after by employers in Canada today. And yet business schools today do relatively little to prepare students for jobs in sales, or for jobs that include a substantial component of sales-related work. It is crucial that Canadian business students receive training in how to sell ethically, and how to lead successful sales teams with integrity.

The aim of the Ted Rogers Sales Leadership Program is to help fill that gap. The Program seeks to bring together students, academics, and sales professionals to provide deeper understanding of sales leadership, and to engage students in experiential learning opportunities to help equip them to become sales leaders.

The Director of the Ted Rogers Sales Leadership Program is Prof Karen Peesker, Assistant Professor in the Ted Rogers School of Hospitality and Tourism Management. Prof Peesker is an experienced sales professional who gained global sales experience while working at Lexmark and IBM prior to moving to academia. Her scholarly research on sales leadership makes her ideally suited to lead the Ted Rogers Sales Leadership Program.

The Program is situated within the Ted Rogers Leadership Centre, led by Prof Chris MacDonald (Director) and Dr Brian Segal (Chair). The Centre has nearly a decade of experience in conducting research, engaging industry professionals, and working closely with students to help them on the path to ethical leadership.

The Ted Rogers Sales Leadership Program

Growing the field of future sales leaders

Ted Rogers, the founder of the Canadian telecom and media giant and namesake of the Ted Rogers School of Management, believed that there is no business without sales; he even carried a business card that read simply “Chief Salesperson.”

While he recognized the critical importance of sales, most major business schools in Canada do not focus on teaching sales as a core element of their program. Sales and marketing professionals have been among the top five specializations in highest demand over the past decade in Canada, but there has been a shortage in qualified people able to fill these roles. TRSM hopes to change that with the launch of the new Ted Rogers Sales Leadership Program at the Ted Rogers Leadership Centre (TRLC).

Universities globally are teaching and researching sales, and the number of schools with top sales programs has grown significantly, however Canadian universities have not addressed this opportunity. “Ryerson will therefore be one of the first English-speaking Canadian universities to offer a Sales Leadership Program,” says Dr. Karen Peesker, Director of the Ted Rogers Sales Leadership Program and Assistant Professor in the Ted Rogers School of Hospitality and Tourism Management.

TRLC’s unique program will engage industry sales leaders to help provide co-op and job placements for students and help create additional research opportunities in sales. It will also provide students with sales leadership experiential learning opportunities, including international sales case competitions, “improv” learning, company audits and live sales projects.

“Through the development of training and educational programs, it is our intention to develop exceptional ethical sales leaders who will make a positive contribution to business growth in Canada,” says Dr. Brian Segal, Founder and Chair of the TRLC.

The program is already making an impact. The Ted Rogers Sales Team beat out 22 top schools from the U.S. to win the North East Intercollegiate Sales Competition in November 2018. The team was the only Canadian one participating in the competition and won first and third place in Individual Sales, first place in Speed Selling and was crowned the overall University Champion.


Sales Leadership Program Thank You to Our Sponsors
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DHL is the world’s leading logistics company. They have been revolutionizing, shaping, and simplifying the world of logistics since 1969. With 380,000 employees in over 220 countries and territories DHL helps business grow, cross new borders, and reach new markets.

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RBC is one of Canada’s largest banks and one of the largest banks in the world, based on market capitalization. Their purpose is to help clients thrive and communities prosper.

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Rogers is a leading technology and media company that strives to provide the very best in wireless, residential, and media to Canadians and Canadian businesses. Rogers makes more possible for Canadians each and every day, proudly connecting them to a world of possibilities and the moments that matter most in their lives.



The Canadian Professional Sales Association (CPSA) supports the Canadian sales community. With over 20,000 members, the CPSA shapes the future of sales with innovative, forward-thinking programs that advance the profession and support sales professionals at every stage.


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TEKsystems is an industry leader in providing innovative IT staff and services. Their focus is on building stronger communities and growing a healthier business environment. TEKsystems’ expertise is in planning and executing even the most complex business initiatives to transform businesses.

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Softchoice is one of North America’s largest IT solution and managed service providers, challenging leaders to think di erently about the impact of technology. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology while managing risk and cost.


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LinkedIn is the world’s largest professional network with more than 645+ million users worldwide. Their mission is to connect the world’s professionals to make them more productive and successful.