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Sales Ecosystem at Ryerson University

Sales education at Ryerson aims to advance the sales skills of our students at various levels throughout their university experience. Our sales ecosystem includes the following:

Ted Rogers Sales Leadership Program

The Ted Rogers Sales Leadership Program is a two-year program that brings together dedicated students from all of the schools and departments at the Ted Rogers School. It provides specialized experiential learning activities for emerging sales leaders, aimed at developing professional sales skills to create candidates for dynamic job opportunities. Upon graduation from the program with the completed requirements, students will hit the ground running with highly-developed sales skills, and the confidence to apply those skills towards a successful career in sales leadership.

“Ryerson will therefore be one of the first Canadian universities to offer a premium Sales Leadership Program which meets both student and industry needs,” says Dr. Karen Peesker.
Ted Rogers Undergraduate Sales Team (TRUST)

Ted Rogers Undergraduate Sales Team (TRUST)

Ted Rogers Undergraduate Sales Team is the competitive team of top performing sales students hand picked to represent Ryerson in International Competitions. This team comprises competitors and developmental members who train their sales skills like varsity athletes. The team is sent to a variety of different competitions to showcase skills learned via the program in case-based simulated sales meeting competitions where they are graded, ranked and awarded based on niche criteria.

Student Sales Club - Ryerson Sales Initiative (RSI)

Student Sales Club - Ryerson Sales Initiative (RSI)

The Ryerson Sales Initiative is a student-run organization aimed to educate, connect and innovate sales. RSI organizes various workshops and networking events throughout the year to connect students with industry professionals, as well as fellow students that share the same passion for sales. It works to build the interest and develop beginner sales skills for first- and second- year students. It then acts as a sales pipeline to funnel talented sales students who have an interest honing their sales skills and pursuing a career in sales into the Ted Rogers Sales Leadership Program.

“Being a part of the Ted Rogers Sales Leadership Program gave me the opportunity to meet some of Canada’s top executives. The lessons you learn will help guide you for the rest of your career.”

Sarah Aziz, Alumni testimonials (Digital Development Representative, IBM)

Industry support

Platinum sponsors

DHL logo

DHL is the world’s leading logistics company. They have been revolutionizing, shaping, and simplifying the world of logistics since 1969. With 380,000 employees in over 220 countries and territories, DHL helps businesses grow, cross new borders and reach new markets.

RBC logo

RBC is one of Canada’s largest banks and one of the largest banks in the world, based on market capitalization. Their purpose is to help clients thrive and communities prosper.

Rogers for Business logo

Rogers is a leading technology and media company that strives to provide the very best in wireless, residential, and media to Canadians and Canadian businesses. Rogers makes it more possible for Canadians each and every day, proudly connecting them to a world of possibilities and the moments that matter most in their lives.


The Canadian Professional Sales Association (CPSA) supports the Canadian sales community. With over 20,000 members, the CPSA shapes the future of sales with innovative, forward-thinking programs that advance the profession and support sales professionals at every stage.

MediaValet logo

MediaValet is a global leader in B2B cloud-native enterprise digital asset management. Serving hundreds of brands around the world, across all industries, MediaValet makes it easy for organizations to manage, protect and share their high value media assets.

Softchoice logo

Softchoice is one of North America’s largest IT solution and managed service providers, challenging leaders to think differently about the impact of technology. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology while managing risk and cost.

TEK systems logo

TEKsystems is an industry leader in providing innovative IT staff and services. Their focus is on building stronger communities and growing a healthier business environment. TEKsystems’ expertise is in planning and executing even the most complex business initiatives to transform businesses.

LinkedIn logo

LinkedIn is the world’s largest professional network with more than 645+ million users worldwide. Their mission is to connect the world’s professionals to make them more productive and successful.

We also have many leading corporations who provide mentors for our students and hire students once they graduate.

“I wouldn't have the job I have today if it wasn't for the SLP. Working with Dr. Peesker, improving my skills and networking with top sales professionals led to me getting a job at the world’s largest software company.”