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Lockups

Lockups build on the Ted Rogers School of Management (TRSM) brand to create a signature wordmark specific to each entity within the faculty. They help us build brand association and visual clarity so all of our schools and programs remain aligned with the brand and reputation of the School.

The seven different schools within The Ted Rogers School are listed here.

These lock-ups can be found on the Brand Google drive. For access, please contact the TRSM MarComm team.

Please note:

  • The stacked/vertical school wordmark is our preferred version unless there are space or legibility issues.
  • TRSM/faculty wordmarks should be used whenever possible and for all externally facing documents/materials.
  • Only the TRSM/Ted Rogers MBA wordmarks can be locked up with the university logo.
  • Horizontal school wordmarks can be used when there is limited space and the materials are for an internal audience (e.g., orientation swag).

The TMU + TRSM official logo lock-up is build on the university logo to create a signature specific to the Ted Rogers School of Management as an entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.

Please don't alter this logo lockup. The Ted Rogers School of Management text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.

Toronto Metropolitan University  - Ted Rogers School of Management logo lockup

The TMU + TR MBA official logo lock-up is build on the university logo to create a signature specific to the MBA entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.

Please don't alter this logo lockup. The Ted Rogers MBA text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.

Toronto Metropolitan University  - Ted Rogers MBA logo lockup

Wordmark lockups build on Ted Rogers School of Management's undergraduate programs to create a stronger brand identity.

This vertical or stacked wordmark treatment is the recommended version unless there are space or legibility issues.

Downloadable versions of these lockups can be found on the TRSM Brand Google drive. For access, please contact the TRSM MarComm team

"Ted Rogers School of Management" wordmark on the left and "Accounting & Finance" in black on the right.
"Ted Rogers School" in black on the top, "Information Technology Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Business Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Retail Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Health Services Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Hospitality & Tourism Management" in teal on the bottom
"Ted Rogers School of Management" wordmark on the left and "Accounting & Finance" in black on the right.
"Ted Rogers School" in black on the top, "Business Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Health Services Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Hospitality & Tourism Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Information Technology Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Retail Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Economics & Management Science" in teal on the bottom
"Ted Rogers School" in black on the top, "Law & Business" in teal on the bottom
"Ted Rogers School" in black on the top, "Entrepreneurship & Strategy" in teal on the bottom
"Ted Rogers School" in black on the top, "Marketing Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Global Management Studies" in teal on the bottom
"Ted Rogers School" in black on the top, "Real Estate Management" in teal on the bottom
"Ted Rogers School" in black on the top, "HR Management / Organizational Behaviour" in teal on the bottom
"Ted Rogers School" in black on the top, "Economics & Management Science" in teal on the bottom
"Ted Rogers School" in black on the top, "Entrepreneurship & Strategy" in teal on the bottom
"Ted Rogers School" in black on the top, "Global Management Studies" in teal on the bottom
"Ted Rogers School" in black on the top, "HR Management / Organizational Behaviour" in teal on the bottom
"Ted Rogers School" in black on the top, "Law & Business" in teal on the bottom
"Ted Rogers School" in black on the top, "Marketing Management" in teal on the bottom
"Ted Rogers School" in black on the top, "Real Estate Management" in teal on the bottom
TRSM Master of Science in Management - Stacked wordmark
Master of Health Administration (Community Care) - stacked wordmark
TRSM Master of Science in Management - Horizontal wordmark
Master of Health Administration (Community Care) - horizontal wordmark

Research partnerships exist between TRSM and its research centres, institutes and labs. In order to maintain the integrity of both the partnership and the School, an even hierarchy is maintained between the wordmark and the logo.

The horizontal wordmark and the research centre logo should always have the minimum space of 3 “T’s” as the spacing between the wordmark and the research centre logo.

In the vertical wordmark, a separator line and 2 “T’s” height is maintained for integrity of the partnership.

When a Research Centre is to be typeset, always use Neue Haas Unica. Consistent size, weight, leading is to be used to maintain standardization.

See the full list of all the research centres, institutes and labs.

Example of how to lock up the TRSM wordmark and an associated third party logo
Ted Rogers School of Management and Association to Advance Collegiate Schools of Business logos

Our AACSB accreditation is an important identifier for TRSM. It represents the School’s hallmark for excellence in business education and is a sign of TRSM’s academic rigour and faculty strength. It should be included on marketing and communication materials that are directed at external audiences, who should know about our accreditation, e.g., prospective students and employers, faculty or employees.

The AACSB logo should also appear on any formal or ‘official’ materials produced by TRSM, e.g., TRSM research reports.

The AACSB logo can appear solo on the back of materials or locked up with the TRSM wordmark – dependent on the materials and design space.

When the AACSB logo is used, it should appear on the right side of the wordmark with the minimum space of 3 “T’s” between.

The university Logo should always be placed at the far left bottom corner with TRSM + AACSB logo placed in proximity away from the TMU logo towards the right side.

Find out more about all our accreditations

Lockup don'ts

The following examples illustrate a few improper applications of the lock-up wordmarks.

DO NOT place the wordmark on backgrounds that provide little contrast or legibility.

DON'T place the wordmark on backgrounds that provide little contrast or legibility.

DO NOT change the colours of the wordmark.

DON'T change the colours of the wordmark.

DO NOT add gradients or add special effects to the wordmark (i.e. drop shadows, outlines).

DON'T add gradients or add special effects to the wordmark (i.e., drop shadows, outlines).

DO NOT change the scale of relationships between the wordmark.

DON'T change the scale of relationships between the wordmark.

DO NOT skew, stretch or distort the wordmark.

DON'T skew, stretch or distort the wordmark.

DO NOT rotate or tilt the wordmark.

DON'T rotate or tilt the wordmark.

DO NOT retype the text or recreate the typeface of the wordmark.

DON'T retype the text or recreate the typeface of the wordmark.

DO NOT place the wordmark on an image without sufficient contrast.

DON'T place the wordmark on an image without sufficient contrast.

DO NOT combine or make the wordmark appear to form part of any other text or graphic.

DON'T combine or make the wordmark appear to form part of any other text or graphic.