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One way of getting the news out about one's research is to share it with the news media, which continues to be relevant in their reincarnated digital versions. Over the years, I have used the hundreds of news media appearances to share my research with the public at large. I have had the benefit of working with Ryerson University's media team that works behind the scenes to put me on the scene.
I hope that colleagues would benefit from this valuable resource available to all of us at Ryerson University and proactively contribute to the popular discourse on matters related to our prosperity and sustainability.