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TRSM Research Seminar Series - Virtual Reality Use and Experiences: Implications for Tourism
- Date
- March 01, 2019
- Time
- 2:10 PM EST - 2:40 PM EST
- Location
- TRS 3-099
- Contact
- trsm.src@torontomu.ca
Presenters: Drs. Tom Griffin & Frederic Dimanche, Hospitality & Tourism Management | Dr. Seung Hwan (Mark) Lee, Retail Management
Description: Dr. Griffin discusses his study (with Dimanche and Lee) that aims to understand what type of Virtual Reality (VR) content Millennial users choose, why they chose them (familiar/novel, attainable/unattainable, information source/self-contained experience), and what their perceptions and reactions are.