You are now in the main content area

TRSM Research Seminar by Dr. Sameh Al Natour

Date
November 17, 2021
Time
11:00 AM EST - 12:00 PM EST
Contact
mpaidi@torontomu.ca

Title: BRM - A methodology for improving the practical relevance of belief-based information technology usage theories

Description: There has been extensive research regarding the individual-level beliefs that are germane to technology usage and adoption theories. These theories have been invaluable for understanding one of the most fundamental phenomena of interest to IS researchers and practitioners: individuals’ adoption and use of information technology (IT). However, as valuable as these theories are, there has been growing criticism about the fact that several of their constituting belief constructs do not lend themselves to prescriptions for actionable interventions, in particular those geared toward IT design. This is especially problematic when it comes to applying or extending them to the contexts of emerging technologies, where best design practices are still to be discovered and tested. We address this concern by developing a Broadness Reduction Methodology (BRM) that relies on Fishbein and Ajzen's (1975) foundational work on the nature and formation of beliefs to help researchers develop belief-based theoretical models that are more relevant to IT practitioners. In order to illustrate the application of our methodology and demonstrate its validity, we apply it to the context of e-business.

Presenter Bio: Sameh Al-Natour is an Associate Professor of Information Technology Management at the Ted Rogers School of Management at Ryerson University. He obtained his PhD and MSc from the University of British Columbia, and his MBA and BS from Simon Fraser University. His research focuses on the design and evaluation of human–computer interfaces, and the adoption and use of information technology.