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About the campaign

Giving is at the heart of Ryerson and our long-standing relationship with United Way is a testament to that. This year’s United Way of Greater Toronto theme, making issues unignorable, is more important than ever as we adapt to the new normal created by the pandemic. Though this year our fundraising efforts may look a bit different, we know that our local community cannot recover without our support.

Poverty is everyone’s problem

A community is only as strong as the sum of its parts. Too many people in the Peel, Toronto and York regions are battling poverty, and finding it difficult to access the essential services and supports they need to succeed. The challenges posed by the COVID-19 pandemic, such as economic instability, has put our most vulnerable community members at even more risk. 

While some of us may feel removed from the struggles of living below the poverty line, it’s a social and economic issue that affects everyone in the Greater Toronto Area (GTA): when people can’t access basic resources to help them live healthy lives, we all fall behind. 

Fortunately, we are in a position to empower those who need our assistance. By supporting the United Way, you can help ensure no one falls through the cracks. 

The issues we have seen in the last few months are not new and will continue to need to be addressed long after we settle into our new normal. As we begin to recover from this crisis, United Way is guided by one simple goal: to do everything they can to ensure that much-needed support reaches the people who need it the most.  

There are a number of ways we can help improve the lives of those around us. Explore this site to learn more about how you can volunteer your time as an Ambassador, make a donation to the United Way agency of your choice, or get involved in other purposeful ways. 

There are many wonderful organizations in the GTA that are committed to tackling critical social and economic challenges, but the United Way is Ryerson University’s longtime charity of choice. Like them, we believe that everyone deserves a fair chance at a good life – their support systems fight poverty in all its forms, and create opportunities for people from all walks of life.

The United Way network also has the size and scope to connect a range of partnerships to build stronger solutions. Within weeks of the COVID-19 crisis, United Way convened local governments and their network of agencies to ensure there are no gaps in essential services or emergency needs unmet and is a trusted partner in administering federal emergency funding.

Just as we work to give every member of the Ryerson community the chance to thrive, we want to ensure that the people around us can build bright futures too. If we each do our part, everyone reaps the benefits of a healthy, resilient and prosperous society.

We hope that you’ll join us in making a positive impact again this year.

VIDEO: Show Your Local Love United Way Compilation