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Redirect Options

A redirect is a way to send users (and search engines) to a different URL from the one they originally requested.

The need for web page redirects is usually driven by one of two things:

  1. To support marketing or promotional purposes; or
  2. To avoid issues resulting from changes to your website URL or folder structure.

What type of redirect do you need?

Vanity URLs are customized short URLs, created to redirect users to a page deeper within your site.

Vanity URLs are generally used for marketing purposes because they are shorter, easier to remember and easier to type.

Vanity URL: ryerson.ca/event
Short!  
Page location ryerson.ca/sitename/foldername/subfoldername/event-name
Long!

The type of redirect you need depends on the type and scope of changes you are planning.

Please see the scenario below that best describes your situation.  You can request a combination of redirects to address your specific needs.

You have moved a file and you want to avoid broken links by redirecting users to the new location.

Solution: A 301 Redirect (Direct page to page) 

Need to know:

- Using 301 redirects will help update and direct search engines.
- Redirects will be removed after six months, unless a shorter duration is requested.
- You will need to provide a full list of URLs and the new file locations.
- You can request multiple page to page redirects.

Example:

ryerson.ca/vpadmin/holiday-schedule has moved to ryerson.ca/hr/vacation-schedule      

You have moved and renamed a subfolder and this has changed the URL for  your pages; however, you have kept most of the original files together in the new folder structure.  You need users visiting files in the original location to be redirected to the new folder structure without creating individual page to page redirects as in Scenario A.

Solution:  301 Redirect (Replace multiple)

Need to know:

- Using 301 redirects will help update and direct search engines. 
- Redirects will be removed after six months, unless a shorter duration is requested.
- You will need to provide a full list of URLs and the new file locations.
- You can request multiple folder to new folder redirects.

Example:

ryerson.ca/hr/content/*  has changed to ryerson.ca/hr/hrstuff/renamed-content-folder/ 

* - indicates folder contains files

Any page under 'content' gets redirected to 'renamed-content-folder'.

You have moved and renamed a subfolder and this has changed the URL for your pages; however, your original filenames have been moved to the new folder and have NOT been renamed.  You need users visiting original file locations to me moved to the same filename in its new location.

In this scenario, all pages within the original location/folder and new location/folder must be the same filename.  

Solutions:  301 Redirect (Wildcard)

Example:  ryerson.ca/hr/contact --> redirects to ryerson.ca/human-resources/contact

Next steps: