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Content Library
Welcome to the Startup School Content Library. Browse past sessions by category or scroll down to search our entire library.
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Search the entire library below
Topic |
Speaker | Category | Tags |
Design Thinking | Steven Gedeon | Getting Started | customer-centric, problem-solving, qualitative research, empathy |
Design Thinking | David Senior | Getting Started |
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Opportunity Evaluation | Rafik Loutfy | Getting Started |
opportunity, analysis, product-market fit |
Why Should I Choose You | Ian Chamandy and Ken Aber | Getting Started |
core proposition, strategic partner, uniquely remarkable, core story, business architecture, unique selling proposition |
Business Model and Lean Canvas | Sean Wise | Getting Started | validated learning, business model, lean canvas, creative destruction, hypothesis test, disciplined entrepreneurship, venture capitalists, social contract, inelastic demand, value proposition, ARPU, LTV, A/B testing |
Bootstrapping | Michael Carter | Getting Started | bootstrapping, cash flow, business plan, pain point, risk averse, social media, exit strategy, talent triangle, business agreement, capital efficient, reoccuring revenue, burn rate, runway, pro bono, incorporate, minimum viable product |
Lean Startup Method | Dave Valliere | Getting Started | competitive advantage, business model canvas, lean startup, opportunity screening, customer acquisition, value proposition, prototype, mock up, investors |
101 Ways to Successful Failure | Michael Carter | Getting Started | bootstrapping, funding resources |
Opportunity Evaluation | Tarek Sadek | Getting Started | opportunity, analysis, product-market fit |
Intro to (fear free) code | Mina Mikhail | Prototypes & Tools | HTML, CSS, coding, apps |
Mockups to Launch | Amir Jaffari | Prototypes & Tools | minimum viable product, early users, mockup tools |
Content Marketing for the Scrappy Entrepreneur | Braveen Kumar | Prototypes & Tools | content marketing resources, marketing funnel, distribution |
Startup Social Media Strategy | Brent Stirling | Prototypes & Tools | SEO, content, market segments, competitive analysis, social media audit |
Competitor Analysis | Phil Walsh | Strategy & Growth | |
The Scalable Office | Rustin Smith | Strategy & Growth | |
Leveraging outsourcing practices: How can startup businesses leverage outsourcing | Waffa Karkukly | Strategy & Growth | |
Building a Community Around Your Product/Company | Mike Murchison | Strategy & Growth | |
Growth Hacking from 10,000 to 100,000 | Matt Loszak | Strategy & Growth | social network, social media, business development, influencer, google analytics, DAU, MAU |
Growing a Startup to 100M in Revenue in Canada | Yona Schtern | Strategy & Growth | |
Business Planning | Ken Grant | Strategy & Growth | |
Building a Community Around Your Product/Company | Khierstyn Ross | Strategy & Growth | |
Entrepreneurial Ethics |
Ann Dulhanty | Strategy & Growth | laws, artificial intelligence, business ethics, facial recognition, morals, human rights, deontology, innovation, ethical theory, emerging technology, virtue, utilitarianism, ethical concerns, business models, stakeholder theory, sustainability |
Canadian Financing Landscape | Jeff Dennis | Money | invest, VC, CCPC, lawyer, preferred shares, term sheet, deal terms, equity, competitive advantage, fed dev, competitive advantage, lawyer, border investment, crowdfunding, IBI program, convertible debt, C100, canadian startup, investor, equity financing, border investment |
Pitching Investors | Sean Wise | Money | elevator pitch, venture capitalist, business plan, exponential benefit, third party validation, 10 magic slides, the Ask, lean canvas, market fit, problem-solution fit, product market fit |
Media Pitch Session | Ian Portsmouth, Diane Buckner, & Rob Gerlsbeck | Money | |
Startup Accounting 1: Bookkeeping | John Love | Money | |
First Funding | Alan Lysne | Money | |
Applying for Government Grants | Jennifer MacInnis | Money | business growth, government funding, feddev investing, irap, government program, november 30th, march 31st, april 1st, shred credits, find funding |
Managing Investors | Corey Gross | Money | |
Public Speaking for Entrepreneurs | Mo Waja | Money | |
Social Media Maximization | Jeremy Shtern | Customers | social media |
Innovating in Retail | Liz Evans | Customers | |
Sales 102: USP and Cold Calling | Jason Silver | Customers | unique selling proposition, cold call, follow up, offline sales, mission statement, sales meeting, customer development, North star, referral, ideal customer |
Time to Embrace the Power of Storytelling | Mark Evans | Customers | buyer persona, origin story, story telling, ideal customer, buyers journey, target audience, 4 word story, value proposition |
Customer Acquisition and Sales Training | Alyshan Kara & Chris Gray | Customers | outbound prospecting, cold calling, buying cycle |
PR Fundamentals for Startups | Deb Belcourt | Customers | brand promise, social media, good story, key message, media relations, communication strategy, public relations, ideal headline, brand essence, social media live, media prep |
Business Improvisation for Entrepreneurs | Randy Sabourin | Mindset | improvisation, opportunity, leadership, empathy |
Mindfulness Meditation for the Entrepreneurial Mindset | David Schlanger | Mindset | mindfulness meditation, self awareness, growth mindset, entrepreneurial mindset, neuroscience, nervous system, prefrontal cortex, resiliency, Take 5 Executive Meditation |
Startup Law: 7 Things to Avoid | Kobi Bessin | Operations | |
Faultless Due Diligence | Michelle McBane | Operations | angel investor, due diligence, fundraising, term sheet, founding team, financing plan, referral, screening due diligence, business due diligence, legal due diligence |
IP Best Practices with Big Impact for your Start-up Business | Maya Medeiros | Operations | |
Startup Insurance | Jennifer Tywhitt Gory and Chris Gory | Operations | |
Finding Co-Founders | Eric Rafat | Teams | |
How Not to Kill Your Co-Founders: Strategies and Tools for Successful Teamwork | Lillian Blume | Teams | accountability, trust, reliability agreement, conflict, facilitator, agenda, receiving feedback, mission statement, healthy conflict, giving feedback, commitment clarification, communication agreement |
7 Relationship Management Imperatives for Startups | Carol Roberts | Teams | |
Finding Your Founding Team | Cristian Villamarin | Teams |