Richard Michon, PhD




Richard Michon, Ph.D.

Ted Rogers School of Management

Ryerson University

575 Bay Street (Entrance 55 Dundas St. West)


Mailing address:     350 Victoria Street

                               Toronto, ON, M5B 2K3


Office:           TRSM 1-040

Telephone:     416-979-5000 Ext. 7454









Dr. Michon is a graduate of RMC (7985), Kingston, and HEC-Montreal.  He has a bachelor degree (honours) in liberal arts, a MBA in finance, and a PhD in marketing and quantitative methods. As an officer in the Canadian Armed Forces, he was trained in logistics and in public affairs (Fort Benjamin Harrison, Indiana).  He initially served as a public affairs officer at the National Defence Headquarters in Ottawa.  He pursued in his career in corporate communications in the mining industry, public utilities, and financial services.  As a consultant, Dr. Michon has acquired extensive professional experience in the retail, food processing, telecommunication, public utilities, non profit and manufacturing industries.  He has completed consulting mandates in strategic market planning, quantitative and qualitative research, database marketing, data mining and analytical CRM in Canada, the U.S. and in Europe.


Prior joining Ted Rogers School Management and the School of Graduate Studies, Professor Michon taught graduate (PhD, MSc and MBA) and undergraduate students at the University of Quebec in Montreal and HEC-Montreal. Dr. Michon currently teaches business intelligence/ decision models, and competitive industry analysis to undergraduate and MBA students.


Dr Michon's research and publication domains focus on consumer behavior modeling (personal and cross-cultural values, charitable donations, fundraising, fashion, retail and environmental psychology).  He specializes in psychometrics, structural equation modeling, hierarchical linear models, stochastic modeling and data mining.  


Dr. Michon is a member of the American Psychological Association, the Academy of Marketing Science, the American Marketing Association, the Direct Marketing Association (Direct Marketing Education Foundation), the International Council of Shopping Centres. He is a member of the editorial review board of the Journal of Business Research (Elsevier), European Retail Research, and the Journal of Business Environment.  He is also a reviewer for another dozen of academic journals and societies: American Collegiate Retailing Association, Academy of Marketing Science, Administrative Sciences Association of Canada, Canadian Journal of Administrative Sciences,  European Journal of Marketing, International Journal of Hospitality Management, International Journal of Retail and Distribution Management,  Journal of Applied Psychology,  Journal of Marketing Theory and Practice, Journal of Retailing, Psychologica Belgica, and Society for Marketing Advances.


Detailed CV


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