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Dr. Zhen Lu

Lu, Zhen


Associate Professor


MSc, PhD, Xian Jiaotong University


TRS 3-062


(416) 979-5000 ext. 7485

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Dr. Zhen Lu

Dr. Lu is an associate professor who has studied and worked in China, Europe, and North America.  He received PhD degree from a Sino-Dutch joint program offered by the Faculty of Management Science of Eindhoven University of Technology, Netherlands and Xian Jiaotong University, China. He was a visiting scholar with the guidance of Professor Kit Jenkins at the Scottish Hotel School, Strathclyde University from 1995-1996. Before moving to Canada, Zhen was the founding Director of the Department of Tourism Management at Xian Jiaotong University.

Specialized in hotel operations and strategic management, Dr. Lu has had working experience in the hotel industry and has taught business and hospitality management courses at higher education institutions. He has been serving as a guest professor of the Hospitality and Tourism Management Programs for several universities from 2002, including Hong Kong Polytechnic University, Shandong University, Xian Jiaotong University, and Xian University of Science.  He has wide research interests, however, mainly in the area of strategic management, crisis management, and tourism management both in Canada and China. Dr. Lu is currently a member of the Editorial Board of the International Journal of Hospitality and Tourism Administration and a board member of Canada Oriental Culinary Society.

Research Interests

Strategic management, crisis management in the hospitality and tourism industry, Chinese tourism and hotel management.

Select Research and Professional Contributions

Refereed Journal Articles

Jayawadena, C., Javis, J., Adam, K., Lu, Z., & Tyrewala, A. (2013). Innovations in     hotel administration in Canada. The Worldwide Hospitality and Tourism     Themes Journal, 5(2), 164-176. doi: 10.1108/17554211311314119
Zhang, Y., & Lu, Z. (2013). Low cost carriers in china and its contribution to     passenger traffic flow. Journal of China Tourism Research, 9(2), 207-217.     doi: 10.1080/19388160.2013.781972
Lu, Z. (2011). The study of Chinese tourists’ motivations to Canada. Journal of     China Tourism Research, 7(4), 345-354. doi: 10.1080/19388160.2011.626998
Lu, Z., & Zhu, F. (2010). Perceptions of Chinese and international tourists on     China hotel service quality. Journal of China Tourism Research, 6(1), 73-82.     doi:10.1080/19388160903586604
Tew, P.J., Lu, Z., Tolomiczenko, G., & Gellatly, J. (2008). SARS: Lessons in strategic     planning for hoteliers and destination marketers. International Journal of     Contemporary Hospitality Management, 20(3), 332-346.     doi:10.1108/09596110810866145
Zhu, F., & Lu, Z. (2007). The relationships of tourism and networks in the context     of information technology development. Tourism Tribune, 22(6), 22-26.
Lu, Z., & Zhu, F. (2006). The post-purchase evaluation of the China’s star rated     hotel service quality: A content analysis of guest comments on third party     hotel booking websites. Journal of China Tourism Research, 2(1), 93-103.

Chapters in Books

Lu, Z. (2015). Incentive tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of     Tourism (1st ed., pp. 1-2). Springer International Publishing. doi: 10.1007/978-     3-319-01669-6_1-1

Refereed Conference Papers

Lu, Z., & Qiao (2016, May). Ethnic food driving tourists to Chinatown: The          application of nvivo in analysing visitor’s reviews on Toronto Chinatown.          Paper presented at 14th APacCHRIE Conference, Bangkok, Thailand.

Lu, Z., & Kou, M. (2015, May). Strategic issues in china state owned hotels. Paper     presented at the 2nd World Tourism Conference and 16th International Joint     World Cultural Tourism Conference, Pattaya, Thailand.
Lu, Z. (2014, May). Ethnic food as a driver of tourism demand - A comparative          study of Toronto and Montreal Chinatowns. Paper presented at 12th                 Asia-Pacific CHRIE Annual Conference, Kuala Lumpur, Malaysia.

Lu, Z. (2013, May). Strategic crisis management: How Canadian hotels handle          crisis? Paper presented at the World Convention on Hospitality, Tourism and     Event Research, Bangkok, Thailand.

Shaw, N., & Lu, Z. (2013, May). Guest acceptance of the digital wallet at         hotels and resorts. Paper presented at the World Convention on Hospitality,        Tourism and Event Research, Bangkok, Thailand.

Lu, Z. (2012, June). Current state of the e-procurement application in the          Canadian lodging industry. Paper presented at the Asia-Pacific CHRIE          Annual Conference, Manila, Philippines.

Lu, Z. (2011, June). An investigation into strategic management issues in      Canadian hotels. Paper presented at the Asia-Pacific CHRIE Annual     Conference, Hong Kong, China.

Lu, Z., & Martin, D. (2010, July). E-Procurement management in the Canadian         hotel industry: How internet technology plays a role in hotel purchasing         functions? Paper presented at the 16th APTA Annual Conference, Macau,     China.

Wei, W., Lu, Z., & Ni, W. (2010, June). Comparative study on hospitality         management education in Canadian and Chinese universities. Paper          presented at the Sino-French Tourism Forum, Shanghai, China.



HTL 101, Lodging Industry and Organization

HTL 507, Lodging Facilities Management

HTL 801, Hospitality Strategic Management 

HTR 841, Research and Data Analysis


Other Faculty Members