And this is our brand.
Our brand is our story. It represents our core values and unique qualities. It is what people think of when they think “Ryerson.” It matters because it influences the decisions people make about connecting with our community — as students, faculty, donors, partners and staff.
Our story has impact. And the impact is amplified when we tell our stories in a consistent and unified way — through the images we use and the messages we deliver. On this website, you’ll find the guides and tools to understand our brand and how to apply it to your work. Together, we will strengthen our reputation as the hub for inventive and purposeful thinkers and creators.
In order to inspire our audiences and build our reputation, our communications should have a consistent and engaging look and feel. The visual identity toolkit provides the guidelines and tools for the application of the Ryerson University visual brand.
Just as our visual identity impacts our brand, so does our messaging. We want to tell stories that resonate with our audience and inspire action. We also want to represent the Ryerson voice in a meaningful way.
The messaging toolkit, which includes both a Messaging Guide and Writing Style Guide, provides the necessary guidance to help you communicate in an engaging way that is consistent with our standards.
Sub-brands are part of the university, but they revolve around activities beyond its mission of learning and scholarly, research and creative activity. They are managed by university administration.