HTA 708

This course expands upon the prerequisites accounting and marketing principles, broadening a student’s depth of Revenue Management. It is divided into two 6-week segments: Lodging and Simulation. For Lodging, students are required to develop a functional lodging displacement analysis spreadsheet with an application of tactical and strategic revenue management. For the Simulation, students will simulate the operation of either a Restaurant or a Hotel, gaining experiential learning in cause-and-effect financial decision-making.