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MKT 400
Understanding Consumers
This course involves using social science theories to understand consumers and design effective marketing strategies in response to current trends and challenges facing businesses. Students will employ analytical and critical thinking skills to assess the relevance and implications of current theories for marketing decision-making. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Business Management - Marketing Management Major
- Fashion
- Fashion Core Elective Table II and III
- Fashion Professionally-Related Table III
- MKT 510 - Strategic Brand Management
- MKT 600 - Integrated Case Analysis
- Minor in EBusiness
- Minor in Marketing
- Minor in Retail and Services Management
- Professionally-Related Table II - Performance Acting/Dance
- RMG 302 - Retail Consumer Insight