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Sahar Shoja



Bachelor of Business Administration (Marketing and Organizational Behaviour), Schulich School of Business, York University                

Certificate in Digital Marketing, Canadian Marketing Association          



Digital Strategy & Social Media Marketing, Technology


Sahar received her BBA from the Schulich School of Business, York University, in 2011 with a specialization in marketing. After graduation, she began working at CIBC, where she led the product marketing for the President’s Choice Financial brand. Sahar later moved on to become Manager of Sponsorship Marketing and helped shape the marketing campaigns for several of CIBC's sponsorship properties, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, a national event in support of breast cancer research which takes place across 63 communities in Canada. Sahar currently serves as the Social Strategist for TEDxToronto, Canada’s largest TEDx event.

Why Digital Media?

Sahar is enthralled by the ever-expanding role that technology plays in our lives, and wants to explore how exponential changes in technology will impact us in the coming years. That’s why her Major Research Project is exploring the potential impact of Quantum Computing in Canada over the next 10+ years. In doing this program, Sahar has gained more technical skills and expanded her horizons to new areas of digital media that she had not considered before.


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