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FDL 340

Strategic Communications in Fashion

This course examines the principles and applications of communications in the fashion industry. Students explore topics including traditional and social media platforms, public and media relations, strategic messaging, and advocacy. They also develop an understanding of the stakeholders in fashion communications and strategies to collaborate with them. Assessment comprises of individual and group projects, including the analysis of case studies and the development of a fashion-focused media campaign.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

CRI 400 or FSN 105 or FSN 123 or FSN 199

Co-Requisites

None

Antirequisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.