Children's Media Lab
The Children’s Media Lab participates in and leads research that is relevant to today’s content creators. We collaborate with academics both at Toronto Metropolitan University and around the world, as well as content creators within the children’s media industry.
Research that is timely and relevant and of use to content creators is critical to our work. And we not only provide a short summary of “what the research tells us” but also “how to put the research into practice.” We know that everyone is busy, so the research we do is to bring to the forefront issues and information that is relevant for content creators and their work today, and in the future. It’s critical to sometimes stop and take a look at the children’s media industry to see where we are succeeding and where there is work to be done, especially around being reflective of kids and teens’ world.
Our approach is simple: show you WHAT the research is, HOW you can use it, and WHY it is important. The ultimate goal is to help you make great content for young people, inspire new ideas, new awareness, and a real passion for thinking about the audience every step of the way.
Our research revolutionizes the way in which creators and audiences approach multi-platform children’s media in the 21st century.
In 2018, we led the Canadian data collection of an international content analysis of children’s television, investigating the representation of various demographics such as gender, age, socioeconomic status, body shape, and more. More recently, we conducted a content analysis examining media representations within children’s animated television in Canada in 2018/2019.
The Children’s Media Lab at Toronto Metropolitan University aims to positively impact media content for children and youth through innovative research projects and hosting think tank nights that bring together industry and academia.
Our mission is to bridge the gap between academic research and content creation. There is so much research that could be helpful but doesn’t ever get to producers, writers and app makers. And there are so many content creators who would love to have distilled research but don’t have access to academics or the time to pursue comprehensive academic reports.
Bridging the gap between academic research and content creation.
Team
Research projects with practical insights for industry and students
Landscape of Children’s Television in Canada and the US
This comprehensive study was commissioned by IZI (International Central Institute for Youth and Educational Television in Germany) and included 7 other countries, including the US. The Children’s Media Lab worked with our partners at the Center for Scholars and Storytellers at UCLA to promote these findings. Research results and actionable insights are included in categories ranging from on screen characters (gender, race, age, economic diversity) to behind the scene teams (directors, writers, creators, and producers)
Some findings were compared with the results of a previous study conducted 10 years earlier in 2007.
Examining Children’s Animated Television in Canada
This research is a follow up to our “Landscape” report, where it was discovered that there was a larger gender gap in animated programs in Canada than live action programs for children. It delves further into gender, race, types of characters, portrayals of females, and those with disabilities.
Download the report (external link)
(PDF file) Download the press release
News, Events and Updates
Please email us or check back for more information.