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Eugene Chan

Eugene Chan

Associate Professor | Dimensions Faculty Lead
DepartmentMarketing Management
EducationMA, PhD

Overview

Eugene Chan is Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). He holds a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. He also has an ARCT (Hons) in Piano Performance from Canada’s Royal Conservatory of Music.

He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how people make choices, judgments, and decisions in the marketplace, in organizations, and in society. Generally, his research revolves around three themes. First, he studies how political ideology affects consumer behavior in both for- and non-profit contexts. Second, he studies how marketing, health, and science communication should be constructed and conveyed to best promote attitudinal and behavioral change for the better. Third, he studies how to prompt consumers to make green and environmentally-friendly choices and decisions. Many times, his research interests intersect

His research has been published in top-tier outlets such as the Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior

Eugene has previously taught at the University of Toronto (Canada); University of Technology Sydney and Monash University (Australia); University of Ljubljana (Slovenia); and Purdue University (United States).

  Google Scholar profile (external link, opens in new window) 

  LinkedIn (external link, opens in new window) 

Research

Consumer psychology, political ideology, marketing communication, health, sustainability

Teaching

Consumer psychology; data analytics; services marketing; negotiations; marketing research

Journal Articles
Chan, Eugene Y., Gavin Northey, and Sylvie Borau, “Economic Conservatism Predicts Preference for Automated Products (external link, opens in new window) ,” Journal of the Association for Consumer Research, 7 (3), 287-295. [ABDC = B]
Huang, Jingya2, Liangyan Wang*, and Eugene Y. Chan, “Larger = More Attractive? Image Size on Food Packages Influences Purchase Likelihood (external link, opens in new window) ,” Psychology & Marketing, 39 (6), 1257-1266. [IF = 2.939 | ABDC = A]
Chan, Eugene Y. and Najam U. Saqib (2022), “How Long Has It Been? Self-Construal and Subjective Time Perception (external link, opens in new window) ,” Personality and Social Psychology Bulletin, 48 (4), 624-637. [IF = 5.089 | ABDC = A*]
Chan, Eugene Y. (2022), “Brightness Motivates Healthy Behaviors: The Role of Self-Accountability (external link, opens in new window) ,” Environment and Behavior, 54 (2), 363-382. [IF = 6.222]
Chan, Eugene Y. and Felix Septianto (2022), “Disgust Predicts Charitable Giving: The Role of Empathy (external link, opens in new window) ,” Journal of Business Research, 142, 946-956. [IF = 7.550 | ABDC = A]
Meng, Yan and Eugene Y. Chan (2022), “Traffic Light Signals and Healthy Food Choice: Investigating Gender Differences (external link, opens in new window) ,” Psychology & Marketing, 39 (2), 360-369. [IF = 2.939 | ABDC = A]
Chan, Eugene Y. and Amy A. Faria (2022), “Political Ideology and Climate Change-Mitigating Behaviors: Insights from Fixed World Beliefs (external link, opens in new window) ,” Global Environmental Change, 72, 102440. [IF = 9.523]
Longmire, Sierra J., Eugene Y. Chan, and C. Aaron Lawry (2021), “Find Me Strength in Things: Fear Can Explain Materialism (external link, opens in new window) ,” Psychology & Marketing, 38 (12), 2247-2258. (Lead article) [IF = 2.939 | ABDC = A]
Chan, Eugene Y. (2021), “Saving Mr. Water: Anthropomorphizing Water Promotes Water Conservation (external link, opens in new window) ,” Resources, Conservation & Recycling, 174, 105814. [IF = 10.204]
Chan, Eugene Y. and Najam U. Saqib (2021), “The Moderating Role of Processing Style in Risk Perceptions and Risky Decision-Making (external link, opens in new window) ,” Journal of Behavioral Decision Making, 34 (2), 290-299. [IF = 2.438 | ABDC = A]
Chan, Eugene Y. and Mauricio Palmeira (2021), “Political Ideology Moderates Consumer Responses to Brand Crisis Apologies for Data Breaches (external link, opens in new window) ,” Computers in Human Behavior, 121, 106801. [IF = 6.829 | ABDC = A]
Chan, Eugene Y. and Najam U. Saqib (2021), “Privacy Concerns Can Explain Unwillingness to Download and Use Contact Tracing Apps When COVID-19 Concerns are High (external link, opens in new window) ,” Computers in Human Behavior, 119, 106718. [IF = 6.829 | ABDC = A]
Chan, Eugene Y. (2021), “Moral Foundations Underlying Behavioral Compliance During the COVID-19 Pandemic (external link, opens in new window) ,” Personality and Individual Differences, 171, 110463. [IF = 3.004 | ABDC = A]
Chan, Eugene Y. (2021), “Low Voice Pitch in Orally Delivered Recommendations Can Increase Compliance with Hand Sanitizer Use Among Young Adults, (external link, opens in new window) Behavioral Science & Policy, 6 (2), 35-42.
Chan, Eugene Y. (2021), “LGB+ Identification and Donations to Hurricane Irma Victims: The Role of Empathy (external link, opens in new window) ,” Journal of Philanthropy and Marketing, 26 (2), e1691. [ABDC = B]
Chan, Eugene Y. and Gavin Northey (2021), “Luxury Goods in Online Retail: How High/Low Positioning Influences Consumer Processing Fluency and Preference (external link, opens in new window) ,” Journal of Business Research, 132, 136-145. [IF = 7.550 | ABDC = A]
Orazi, Davide C., Jiemiao Chen, and Eugene Y. Chan (2021), “To Erect Temples to Virtue: Effects of State Mindfulness on Other-Focused Ethical Behaviors (external link, opens in new window) ,” Journal of Business Ethics, 169 (4), 785-798. [IF = 7.830 | ABDC = A | FT50]
Chan, Eugene Y. (2021), “The Consumer in Physical Pain: Implications for the Pain-of-Paying and Pricing (external link, opens in new window) ,” Journal of the Association for Consumer Research, 6 (1), 10-20. (Lead article) [ABDC = B]
Chan, Eugene Y. and Yan Meng (2021), “Color Me Moral: White and Black Product Colors Influence Prosocial Behaviors (external link, opens in new window) ,” Psychology & Marketing, 38 (1), 212-224. [IF = 2.939 | ABDC = A]
Book Chapter
Soman, Dilip, Amar Cheema, and Eugene Y. Chan (2011), “Understanding Consumer Psychology to Avoid Abuse of Credit Cards,” in David G. Mick, Simone Pettigrew, Connie Pechmann, and Julie L. Ozanne (eds.), Transformative Consumer Research for Personal and Collective Well-Being (pp. 423-444), New York: Routledge.
Textbook
Hoyer, Wayne D., Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Gavin Northey (2020), Consumer Behavior: 2nd Asia-Pacific Edition, Melbourne, Australia: Cengage.
Course code Course Description
MKT 700 Business Intelligence and Decision Modelling
MKT 723 Marketing in the Services Industry
  1. “Theory and Method of Brand Revitalization for Sustainable Competitiveness,” National Natural Science Foundation of China, ¥2,260,000 (2021-2024)
  2. “Intervention to Reduce Fake News Sharing on Social Media Targeted at High School Students,” ACR Transformative Consumer Research Grant, US$1,500 (2021-2022)
  3. “Moral Foundations Underlying Free Speech,” IHS Hayek Fund, US$1,000 (2021-2022)
  4. “Observing Mask Use and Vaccination Rates at Indiana Higher Education Institutions,” Indiana Commission for Higher Education, US$235,000 (2020-2022)
Year Awards
2018 Emerging Researcher Award, Australian and New Zealand Marketing Academy
2018 Dean’s Award for Excellence in Research by an Early Career Researcher, Monash Business School, Monash University
Year Editorial Positions
2022 Special Issue Editor on “Humanising Marketing: Diversity, Equity, and Inclusion in Marketing,” Australasian Marketing Journal
2022 Special Issue Editor on “The Role of Emotions in Sustainable Decision-Making,” Frontiers in Psychology
2021 Associate Editor, Australasian Marketing Journal
2021 Associate Editor, International Journal of Consumer Studies
2021 Topic Editor, Sustainability
2020 Editorial Review Board Member, Psychology & Marketing
2017 Editorial Review Board Member, European Journal of Marketing