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Dr. Jenna Jacobson

Assistant Professor
DepartmentRetail Management
EducationPhD
OfficeTRS 3-034
Phone(416) 979-5000 ext: 557284

Overview

Jenna Jacobson is an Assistant Professor at Ryerson University's Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.

 
Twitter: @jacobsonjenna 

Social media, branding, influencer marketing, and digital retailing.


Journal Articles:
Aversa, J., Jacobson, J., Hernandez, T., Cleave, E., MacDonald, M., & Dizonno, S. (2021). The social media response to the rollout of legalized cannabis retail in Ontario, Canada. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102580, external link, opens in new window
Ruco, A., Dossa, F., Tinmouth, J., Llovet, D., Jacobson, J., Kishibe, T., & N. Baxter, N. N. (2021). Social media and mobile health technology for cancer screening: A systematic review and meta-analysis. Journal of Medical Internet Research, 23(7), e26759. https://doi.org/10.2196/26759, external link, opens in new window
Smith, D., Jacobson, J., & Rudkowski, J. (2021). Employees as influencers: Measuring employee brand equity in a social media age. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-03-2020-2821, external link, opens in new window
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., et al. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 51, 1–37. https://doi.org/10.1016/j.ijinfomgt.2020.102168, external link, opens in new window
Jacobson, J. (2020). You are a brand: Social media managers’ personal branding and “the future audience.” Journal of Product & Brand Management, 26(6), 715–727. http://doi.org/10.1108/JPBM-03-2019-2299, external link, opens in new window
Gruzd, A., Jacobson, J., & Dubois, D. (2020). Cyber-vetting and the public life of social media data. Social Media + Society, 6(2), 1–13. https://doi.org/10.1177/2056305120915618, external link, opens in new window
Jacobson, J. & Gruzd, A. (2020). Cybervetting job applicants on social media: the new normal? Ethics and Information Technology, 22(2), 175–195. https://doi.org/10.1007/s10676-020-09526-2, external link, opens in new window
Jacobson, J., Gruzd, A., & Hernandez-Garcia, A. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53, 1–12.  https://doi.org/10.1016/j.jretconser.2019.03.001, opens in new window
Dubois, E., Gruzd, A., & Jacobson, J. (2020). Journalists’ use of social media to infer public opinion: The citizens’ perspective. Social Science Computer Review, 38(1), 57–74. https://doi.org/10.1177/0894439318791527, external link, opens in new window
Jacobson, J., Gruzd, A., Kumar, P., & Mai, P. (2019). Networked influence: An introduction. Social Media + Society, 5(3), 1–5. https://doi.org/10.1177/2056305119865473, external link, opens in new window   
Jacobson, J. & Shade, L. R. (2018). Stringtern: Springboarding or stringing along young interns’ careers? Journal of Education and Work, 31(3), 320–337. https://doi.org/10.1080/13639080.2018.1473559, external link, opens in new window
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social media for social good or evil: An introduction. Social Media + Society, 4(3), 1–5. https://doi.org/10.1177/2056305118786719, external link, opens in new window
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. H. (2017). Social media and society: Introduction to the special issue. American Behavioral Scientist, 61(7), 647–652. https://doi.org/10.1177/0002764217717567, external link, opens in new window
Jacobson, J., Lin, C., & McEwen, R. (2017). Aging with technology: Seniors and mobile connections. Canadian Journal of Communication, 42(2), 331–357. https://doi.org/10.22230/cjc.2017v42n2a3221 , external link, opens in new window
Jacobson, J. (2016). Networked spectators: Social media conversation & moderation at the Olympic opening ceremony. Online Information Review, 40(6), 746–760. https://doi.org/10.1108/OIR-02-2016-0044, external link, opens in new window
Gruzd, A., Jacobson, J., Mai, P. H., & Wellman, B. (2016). Understanding communities in an age of social media: The good, the bad, and the complicated. Information, Communication, & Society, 19(9), 1187–1193. https://doi.org/10.1080/1369118X.2016.1187195, external link, opens in new window

Edited Journal Special Issue:
Jacobson, J., Gruzd, A., Kumar, P., & Mai, P. (2019). Special issue of Social Media + Society, 5(3).
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Special issue of Social Media + Society, 4(3).
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2017). Special issue of American Behavioral Scientist, 61(7), 647–793.
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2016).  Special issue of Information, Communication, & Society, 19(9), 1187–1320.

Reports:
Dubois, E., Gruzd, A., Mai, P., & Jacobson, J. (2018). Social Media and Political Engagement in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/SP2/9MCJJH, external link, opens in new window
Gruzd, A., Jacobson, J., Mai, P., & Dubois, D. (2018). Social Media Privacy in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/sp/jvot0s, external link, opens in new window
Gruzd, A., Jacobson, J., Mai, P., & Dubois, D. (2018). The State of Social Media in Canada 2017. Ryerson University Social Media Lab. https://doi.org/10.5683/SP/AL8Z6R, external link, opens in new window
Teaching in 2020-2021:
RMG 817 Digital Advertising in Retailing
RMG 821 Research and Analytics in Social Media
RMG 910 Omni-Channel Retailing
RMG 922 Social Media Marketing
Prior Courses Taught:
RMG 303 Service Quality Management
RMG 700 Applied Retail Research
RMG 800 Special Topics in Retailing