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Photo - Dr. Jenna Jacobson

Dr. Jenna Jacobson

Assistant Professor
DepartmentRetail Management
EducationPhD
OfficeTRS 3-035
Phone(416) 979-5000 x 7284

Overview

Jenna Jacobson is an Assistant Professor at Ryerson University's Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.

Dr. Jacobson is also a Chair of the International Conference on Social Media & Society.  

Twitter: @jacobsonjenna 

Social media, branding, influencer marketing, and digital retailing.


Edited Journal Special Issue:
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Special issue of Social Media + Society, 4(3).
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2017). Special issue of American Behavioral Scientist, 61(7), 647–793.
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2016).  Special issue of Information, Communication, & Society, 19(9), 1187–1320.

Journal Articles:
Jacobson, J., Gruzd, A., & Hernandez-Garcia, A. (2019). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.03.001
Dubois, E., Gruzd, A., & Jacobson, J. (2018). Inferring public opinion from social media, the citizens’ perspective. Social Science Computer Review. https://doi.org/10.1177/0894439318791527, external link
Jacobson, J. & Shade, L. R. (2018). Stringtern: Springboarding or stringing along young interns’ careers? Journal of Education and Work, 31(3), 320–337. https://doi.org/10.1080/13639080.2018.1473559, external link
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social media for social good or evil: An introduction. Social Media + Society, 4(3), 1–5. https://doi.org/10.1177/2056305118786719, external link
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. H. (2017). Social media and society: Introduction to the special issue. American Behavioral Scientist, 61(7), 647–652. https://doi.org/10.1177/0002764217717567, external link
Jacobson, J., Lin, C., & McEwen, R. (2017). Aging with technology: Seniors and mobile connections. Canadian Journal of Communication, 42(2), 331–357. https://doi.org/10.22230/cjc.2017v42n2a3221 , external link
Jacobson, J. (2016). Networked spectators: Social media conversation & moderation at the Olympic opening ceremony. Online Information Review, 40(6), 746–760. https://doi.org/10.1108/OIR-02-2016-0044, external link
Gruzd, A., Jacobson, J., Mai, P. H., & Wellman, B. (2016). Understanding communities in an age of social media: The good, the bad, and the complicated. Information, Communication, & Society, 19(9), 1187–1193. https://doi.org/10.1080/1369118X.2016.1187195, external link
Jacobson, J. & Mascaro, C. (2016). Movember: Twitter conversations in a hairy social movement. Social Media + Society, 2(2), 1–12. https://doi.org/10.1177/2056305116637103, external link
Shade, L. R. & Jacobson, J. (2015).  Hungry for the job: The creative economy, unpaid internships, and gender. The Sociological Review, 63(S1), 188–205. https://doi.org/10.1111/1467-954X.12249, external link

Reports:
Dubois, E., Gruzd, A., Mai, P., & Jacobson, J. (2018). Social Media and Political Engagement in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/SP2/9MCJJH, external link 
Gruzd, A., Jacobson, J., Mai, P., & Dubois, D. (2018). Social Media Privacy in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/sp/jvot0s, external link
Gruzd, A., Jacobson, J., Mai, P., & Dubois, D. (2018). The State of Social Media in Canada 2017. Ryerson University Social Media Lab. https://doi.org/10.5683/SP/AL8Z6R, external link
Teaching in 2019-2020:
RMG 700 Applied Retail Research
RMG 817 Digital Advertising in Retailing
RMG 821 Research and Analytics in Social Media
RMG 910 Omni-Channel Retailing
Prior Courses Taught:
RMG 303 Service Quality Management
RMG 800 Special Topics in Retailing