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Michael Hunter

Hunter, Michael


TRS 3-046


(416) 979-5000 ext. 6691

Email Address:


Michael Hunter

Professor, Ted Rogers School of Hospitality and Tourism Management


Professor Hunter’s research is highly applied and has largely resulted from consulting projects varying from designing highway noise barriers for the Province of Ontario to performing research for numerous businesses in Toronto’s Hospitality and Tourism industry. Included in the latter are the design and analyses of customer visitation surveys for Toronto’s CN Tower and Casa Loma both of which probed customer satisfaction and yielded recommendations for improvements. These studies were repeated to establish change over time as management reacted to the reconnaissance collected along the way. 


In addition, Professor Hunter launched the first inquiry ever done on the Meetings and Incentive Travel Industry to discover its size, budget and activities in the Greater Toronto context. The results were then presented to the industry and published in a Meetings and Incentive Travel publication for the first time informing all stakeholders of the metrics of this important growth industry.


Professor Hunter has represented Canada, its university system and Ryerson University at a number of events in foreign countries including Vietnam, China and Turkey. In these countries he was a conference key note speaker and delivered courses. And particularly in Vietnam and for Jamaica he compiled research so Canada could win contracts to design and deliver Hospitality and Tourism educational programs tailored to those countries.   


He has as well spearheaded impactful applied inquiries of what the Hospitality and Tourism Industry requires in new managerial hires. And most recently he has researched, analyzed and written a report on the Knowledge, Skills and Abilities that the School’s faculty, students and employers seek in its graduates and the extent to which these three parties agree on these competencies.


For a number of years Professor Hunter has sat on the Board of Directors for the Responsible Gambling Council of Ontario, North America’s leading organization dedicated to problem gambling prevention. There he has advised on a myriad of matters including the Council’s responsible gambling programs, development of its casino responsible gambling certification program, the inception of its social enterprise consulting arm (known as RG+) and in the hiring of its new Chief Executive Officer and the related remuneration package.


He also proposed, developed and implemented a way for the School of Hospitality and Tourism to contribute to the community through the Four Seasons Hotels’ and Resorts’ Terry Fox Cancer Run resulting it in becoming the School’s designated charitable cause. This initiative also provides an important way for the School to showcase its students’ leadership abilities to the business community.


As well Professor Hunter has proposed, designed and delivered numerous new courses in the Program including Applied Research Methods, Distribution Channels In the Industry and Gaming Management, the latter involving a most unique experiential learning component. 

Select Professional Contributions
  • Professor Hunter’s duties are primarily teaching based and his research has largely been unpublished because for the most part he produces confidential internal reports for organizations to improve their operations.
  • He has worked with Casa Loma and the CN Tower to complete market research which profiled the customers, their needs and wants and their satisfaction with these attractions.
  • Professor Hunter has profiled the industry in Canada for Meetings and Incentive Travel Magazine in terms of its size, budgets, and other factors.

MA Economic Geography and Urban Planning, York University

BA Economic Geography and Urban Planning, York University

Research Interests

Professor Hunter’s prime research interest has always been and continues to be to work with industry to discover what the School can do to make its graduates outstandingly marketable.


The latest leading edge course which he has proposed, designed and delivered is entitled “Wake Up and Smell the Demographics”.  This is the culmination of the synthesis of a vast amount of secondary research on Generations X,  Y (known as the Millennials), Z, the Baby Boomers, the Matures and the Silent Generation as well as the disabled and the Luxury Hospitality and Tourism markets.


Undergraduate Courses

HTT 501, Introduction to the the Gaming Industry

HTH 706, Management Placement and Experience

HTR 741, Hospitality and Tourism Research Concepts

HTT 600, Special Topics: Demographics and Demand


Previous Undergraduate Courses

HTT 202, Tourism Concepts

HTT 303, Travel Product Distribution 

HTR 841, Research and Data Analysis

HTR 901, Modern Practical Management Techniques


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