Brennan McEachran

Business Management '13
CEO, Co-Founder SoapBox Innovations Inc.

Brennan McEachran is the CEO and founder of SoapBox, a software platform that helps large companies turn frontline ideas into bottom line results. Brennan founded SoapBox as an undergraduate commerce student at Ryerson. The idea came to him while he was registering for classes in his second year of studies and feeling frustrated by the inefficiencies he experienced during the process. University president Sheldon Levy connected him to the DMZ, the university’s top ranked business incubator, where SoapBox became one of its first resident startups. SoapBox graduated from the DMZ in early 2014 and moved into its own office space. The company’s roster of clients include Coca-Cola, Walmart, GE, Anthem, SickKids and Indigo Books & Music.