Frequently Asked Questions
As you begin to apply the new brand guidelines to your communications material, you might have questions for us. From our visual toolkit to our messaging, there is a lot of information on this website. Here are a few frequently asked questions that might help provide background and guide your communications projects.
Each of us – as employees, faculty, staff and students – share a responsibility for telling the Ryerson story every day. Our brand strategy is the foundation for telling that story – it is what drives us, what differentiates us from others, and why we feel proud to be a part of Ryerson. If individually we tell a consistent story about who Ryerson is and what we stand for, we'll increase the impact of Ryerson as a whole. The development of the new brand strategy was guided by the priorities in the new academic plan.
The current logo was created over 10 years ago. Since then, we have grown considerably and wanted a new logo that is more contemporary and bold in keeping with the essence of the university as a comprehensive, innovation leader.
The brand is not just a logo. There are many elements that make up the brand including colour palette, typography, imagery, graphic elements, tone and manner and messaging. Having all of these strategically designed elements available in an online ‘tool-kit’ will help us on many fronts. When used consistently, this toolkit unifies our communications and distinguishes us from the competition, efficiently and effectively uses resources for maximum impact, quickly provides equity to new initiatives and instils a sense of professionalism and pride.
The logo lock-up gives prominence to academic entities, such as faculties, schools and departments, while reinforcing their affiliation with Ryerson. Consistent application of campus logo lock-ups increases recognition of an individual faculty, school, program or department.
At Ryerson we communicate with many audiences. Our logo lock-up system enables us to determine the most meaningful way to connect with a particular audience through a flexible hierarchy. This tiered hierarchy configuration retains a consistent relationship with the Ryerson logo while permitting variable prominence for entities and sub-entities.
The logo lock-up system is one of many new tools to help the university and its various entities help achieve our collective goals. Currently our proliferation of logos lacks clarity and was designed from an internal perspective. This new system was designed to help our external audiences (future students, alumni, partners, donors, etc.) identify Ryerson and establish the relationship between the various entities and the university.
There are many identities throughout the university and it will take time to update all of them. Please review the Brand Architecture page to help you understand where your entity fits into the larger system. This will help us determine whether you should update your logo or you should continue to use what you currently have.
We recommend that all areas use up any existing stationery and collateral. The new logo is a refreshed version of the previous logo, therefore they can live together for some time.
Yes, we’ve done our best to inform the community along the way. We’ve released two Ryerson Today stories, created a brand engagement website that includes updates for the project and presented the strategy and creative to faculty, departments and some student groups – that’s over 30 presentations!
The Ryerson brand and logo is a refreshed version of the previous brand, and they can live together for some time.
Exterior campus wayfinding signs, such as building signs, campus maps, etc., were updated in May 2017, along with some interior wayfinding signage in Jorgenson Hall, the Podium, and the Library Building. At that time, new campus signage templates and guidelines were created. Wayfinding and office signs with new branding are available for order through Modulex, Ryerson's signage vendor of record. Departments, schools, and faculties may replace old signage with the new designs as required, and as their budgets allow. For details on ordering new signage, visit signage requests.
All new buildings will have refreshed brand signage.
If you are looking for something specific and haven’t been able to find it, contact us directly. We’re here to help!