Accessibility & SEO
All websites at Ryerson must meet Level AA of the WCAG 2.0 by January 1st, 2021. This is a mandatory legal requirement stipulated by the Accessibility for Ontarians with Disabilities Act (AODA). This law also applies to anything you upload to your website such as PDF documents, forms, and other media. These requirements are designed to make your website accessible for people with disabilities and people who use assistive technology.
If you own, manage or update a Ryerson-related website, you are responsible for ensuring it meets these requirements. Non-compliance may result in financial penalties depending on the severity or impact of accessibility issues.
- WCAG 2.0 = Web Content Accessibility Guidelines is a series of web accessibility guidelines published by the World Wide Web Consortium, the main international standards organization for the Internet.
- Level AA = The level of conformance required in Ontario (excluding live captioning and audio descriptions for videos). Your website must satisfy all Level A and AA Success Criteria (guidelines) in order to be compliant.
In addition to having good heading structure, alternative text for images, and descriptive links. Your website must also have:
- Closed captions for all videos, and transcripts for all audio content (Level A).
- Accurate captions or transcripts of at least 99% accuracy is the only way to ensure that people who are D/deaf or hard of hearing can understand audio content. Automatic captions should never be used as a substitute for captions or ASL interpreting. Before publishing a video: edit the automatically generated captions for accuracy, or budget for google docprofessional captions using Ryerson's Vendor of Record., external link
- A text alternative for any videos without sound or videos that only contain music (Level A).
- In other words, provide a simple text description of what's happening on screen below the video, so people who are blind can understand what is happening in the video.
- Alternatively, consider providing at least a voice over of any on-screen text elements, or provide audio description for your videos if possible. Audio description is not mandatory, however highly encouraged.
- Avoid images of text whenever possible (Level AA).
- Accessible PDF: In addition to content created in Adobe AEM, you must ensure all PDFs on your website are accessible too. (Level AA).