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RVZ Inspire

RVZ INSPIRE is a 6-week market-validation program to inspire "entrecurious" individuals in becoming full-time entrepreneurs. We provide industry-driven content, introductory venture creation materials and a curated curriculum that supports first-time founders with accelerating their market validation. RVZ’s industry sectors of focus for 2021-2022 are Smart-City, Mobility, and Logistics as well as Community Health and Wellness. Program participants will gain exposure to a variety of technology and market opportunities across these respective sectors.

Participants may sign-up as individuals or teams. Whether you have a pre-existing startup, just a business idea, or have a desire to learn what it takes to launch a startup, our virtual program will give you the opportunity to learn how to research and validate your business idea within an emerging industry.

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Program Overview

Market Research Workshops (weekly):

  • Weekly market research workshops led by various industry organizations

Industry Partner Lunch and Learns (bi-weekly):

  • Engage with our industry partners during exclusive industry-driven workshops

100 Steps 2 Startup: New Venture Creation Online Course (12-month license):

  • 12 month exclusive license to 100 Steps 2 Startup- an online program to learn the fundamentals of new venture creation, developed by Dr. Sean Wise

Ryerson Startup School :

  • Curated venture development content, startup best practices, business templates, founder learnings & insights

Mentor Network:

  • Weekly open office hours with RVZ Inspire Program Lead 
  • Ad-hoc mentorship access with program mentors 
  • Curated mock market-research user-interviews

Startup Perks:

  • Access to early-stage business services (incorporations, insurance, accounting, human resources, legal etc.)

$10,000 in Grants for Startups:

Individuals who register for the Inspire Program will be able to apply for 1 of 20 Inspire Grants. Each grant will be valued at up to $500, to be used for reimbursement of business expenses, with no strings attached - no equity or intellectual property taken in return.


Applicant Criteria:

  • Applicants must be 21+ years of age
  • The 6-week programming is designed for:
    • Recent grads, graduate researchers, experienced professionals, exploratory entrepreneurs, ideation stage founders, pre-incorporated companies, and those searching for a change in their careers
    • Pre-existing early-stage startups ( <18 months of ideation)
  • Applicants must currently have or consider developing a technology solution in either of our Industry Sectors: Health and Wellness or Smart-City, Mobility and Logistics
  • Able to commit to 6-week programming (5-8 hours/week)

Expected Program Outcomes:

  • Learn the fundamentals of starting, launching and iterating a startup quickly
  • Identify a specific industry problem to pursue and validate
  • Learn the fundamentals of primary and secondary market research
  • Understand how to define your target audience
  • Develop data-driven market assumptions to validate
  • Begin user interviews to accelerate market validation 
  • Build your personal founder network from a community of entrepreneurs, innovators, industry partners and startup ecosystem builders

Registration Deadline: September 19th, 2021

Program Duration: September 20th - October 29th, 2021

Program Cost: $99

We are searching for applicants interested in building solutions that solve one of the following areas:

Smart City, Mobility and Logistics:

Driver Retention
Supply Chain Management
Mobility of Goods
Smart City and Infrastructure
Managing the Health and Safety of SML Employees

Health and Wellness:

Management of chronic health conditions: including diabetes, cholesterol and blood pressure
Better supports for home caregivers and the aging population in their homes
Supports in navigating the healthcare system for new Canadians
Re-imagining long-term care facilities
Supporting mental wellness


100 Steps 2 Startup

Ryerson Venture Zone in Brampton will utilize 100 Steps 2 Startup (an online platform focused on new venture creation via Lean Methodology) as a core programming component to the RVZ Inspire program. This guided program offers a combination of online workshops and guided sessions for participants, leading them towards the creation of a new venture. For participants with little or no exposure to the startup ecosystem, 100 Steps 2 Startup can serve as an introduction to entrepreneurship and help them acquire the basic fundamentals of new venture creation.

During a period of 6-weeks, participants will work to complete the initial 29 steps of 100 Steps 2 Startup, focusing on core areas such as: Lean Canvas, Goal Setting, Market Need Analysis, Customer Discovery, Problem Definition, and Determining a Value Proposition.

At the conclusion of this 6-week period, founders are encouraged to continue with 100 Steps 2 Startup and may have the opportunity to advance to RVZ Launch, the 8-month Incubator program, based upon venture growth and founder progress.