Spreading the Word
When Rebecca Cohen started volunteering with United Way Toronto, she didn’t yet have the whole picture of what the charity does - but now she’s tasked with explaining to others in her age group.
Rebecca - who has completed Ryerson’s Public Relations certificate program - had been involved with Big Brothers Big Sisters, a United Way funded agency, and was asked to volunteer for the United Way’s Speaker’s Bureau. She ended up on the GenNext cabinet, a group of 20- and 30-year-olds who try to spread the word about the charity.
She’s now a big supporter, and she plans events and educates people about where their money goes and how the United Way works with community agencies across the city.
“The United Way does research to try to understand why issues are occurring. They ask, ‘Why is there poverty in certain areas of the cities, why are crises happening to people in certain areas?’ They’re looking for long-term solutions, so they have to understand the causes behind this.”
Rebecca says her experiences have given her a first-hand look at what people need across the city.
“We’ve gone out to different agencies and have seen the people affected by those services. These are not normally neighbourhoods I would have gone to. This experience has taught me a lot about people affected by poverty and the obstacles newcomers face. I’ve found out how hard it is to integrate into society and learn a new language. It has made me much more aware of issues that I wasn’t aware of before.”